10/26/2026
Every inch of ASCO floor space matters. Here is the angle most exhibitors never use.
At ASCO 2026 (May 29–June 2, McCormick Place, Chicago), the median booth is a three-walled box: one open side, one entrance, one bottleneck. Now look at the other option. A 360° island with no perimeter walls gives you four open sides, four natural entry points, and a story your visitors can read from any direction on the floor.
Four open sides mean four chances to stop traffic. A central anchor element, one bold signature moment visible from every aisle, becomes the landmark people navigate by. Visitors circle it, enter it, and stay in it longer because nothing about the space feels closed off.
This is the kind of architecture we build at GEE Stands: custom design, quoting, and in-house production under one roof, with 30+ years of experience across the U.S. and Mexico. Our Geecreatives handle the full process so your team walks into a finished space, not a work in progress.
The floor plan for May fills months before. Secure your island booth now: get a quote at geestands.com.
I take your time on time.
