S T Ō A

08/23/2026

VEIL Oil™ was made to be intuitive.

Wet hair. Damp hair. Dry hair. Or all of the above.

Use it where you need it, when you need it.

How do you VEIL?™

08/20/2026

Building something from the ground up is a lot.

Some days I’m designing, packing, delivering, restocking, creating content, answering messages… and usually holding the camera myself somewhere in between.

After pickleball, I mentioned to my buddy Seth O' Byrne that I needed to restock my display at Rally House Pickleball Club. He asked, “You want me to get some content?”

YES. 🙌

It seems like such a small thing, but lately I’ve been feeling incredibly grateful for every person who has made building S T Ō A feel a little less like I’m doing it alone.

The friends who share a post. 🤍
The fiancé, Erich Broesel, who helps me late nights.
The people who like or leave a comment.
The people who proudly wear S T Ō A.
The person who mentions S T Ō A to a friend.
The businesses who take a chance on a new brand.
And every single person who has purchased something I created. 🙏

I want S T Ō A to be about beautiful, quality products, but also something deeper.

Composure. Strength. Gratitude.

A reminder to slow down long enough to notice the people who show up for us while we’re moving so quickly toward whatever is next.

So this one is simply a thank you, from my heart. 🤍

Xx, Sarah

S T Ō A™
Composed Under Pressure.

08/19/2026

IN THE WORKS.

Designing a custom home for
S T Ō A EVOLVE SKIN SPA | CARLSBAD MEDICAL AESTHETICS!

A first look at the concept for our newest retail partner. Created to feel intentional, elevated, and completely at home in their space.

Coming soon.

S T Ō A™
Oils & Artifacts

08/14/2026

We put our hair through a lot…

Give something back.

COMPOSED UNDER PRESSURE.

VEIL Oil™
Purely botanical. Roots, Hair, Face + Skin.

Recovery starts at the roots.

08/07/2026

A ritual, not a routine.

Our hand-carved Bian Stone Gua Sha was designed to move with you…from root massage and facial sculpting to tired muscles and moments of stillness.

Use it in the morning. After movement. In the sauna. Whenever your body asks you to slow down.

Pair with VEIL Oil™ for effortless glide and added nourishment.

Face + Body + Hair.
Composed Under Pressure.

08/01/2026

Composed Under Pressure.

Avoura Pickleball

07/31/2026

07/29/2026

S T Ō A™ teaser