Pure Tree Care

Pure Tree Care As professional arborists, our mission is to provide expert-quality tree services.

🌸 We need to talk about "Crape Murder" - and we promise, no judgment. 🌸Every late winter, crepe myrtles everywhere get c...
02/22/2026

🌸 We need to talk about "Crape Murder" - and we promise, no judgment. 🌸

Every late winter, crepe myrtles everywhere get chopped down to knobby stubs. Maybe your neighbor does it. Maybe a landscaper told you to. Maybe you've done it yourself for years and your tree still blooms, so it seems fine.

Here's the thing: your tree is surviving despite this, not because of it.
"Crape murder" is one of the most common landscaping habits that arborists wish would stop. It doesn't make your tree bloom more. It creates weak, floppy regrowth, ruins the tree's natural shape permanently, and over time can make branches more likely to break in a storm.

Are there ever exceptions? Yes, honestly. If a tree is severely damaged, dangerously overgrown for its space, or has structural problems from years of previous topping, a trained arborist might recommend more significant pruning as part of a recovery plan. The key word is plan, not a once-a-year hack job.

And if you've inherited a previously topped crepe myrtle and aren't sure what to do next, don't panic. There's a rehabilitation path, and it just takes a few seasons and the right approach.
We just published a full homeowner's guide covering all of this: what crape murder actually does, when heavier pruning might be okay, and how to fix the problem if it's already happened.

👉 Give it a read: https://puretreecare.com/crape-myrtle-pruning-guide/

💬 Has a landscaper ever told you crape myrtles have to be topped? Drop a comment below -we'd love to hear your story!

Chapel Hill White Oak Removal: Protecting Your Landscape 🌲New construction is great for Chapel Hill—but not always for o...
02/07/2026

Chapel Hill White Oak Removal: Protecting Your Landscape 🌲
New construction is great for Chapel Hill—but not always for our mature trees. We just carefully removed a beautiful white oak that had suffered stress from recent septic installation work.

🛡️ See the difference quality makes? Those protective ground mats aren't just nice to have—they're essential. Every step was carefully planned to protect both the newly installed leach field AND the freshly planted landscaping. We don't just remove trees. We preserve the landscape around them.

Why this matters to you:
White oaks are some of Chapel Hill's most valuable native trees. Planning construction, renovations, or septic work? Don't wait for damage to happen.

✅ Call us first
✅ We'll assess your trees' health
✅ We'll create a protection plan before work begins

📞 Pure Tree Care — Chapel Hill's trusted tree experts
▪️ Construction site protection
▪️ Tree removal & preservation
▪️ Free consultation available

Book your free consultation today! 📲

🌲 Not all tree removals are the sameWhen we remove pine trees in Chapel Hill, we try to look beyond the takedown itself....
02/01/2026

🌲 Not all tree removals are the same

When we remove pine trees in Chapel Hill, we try to look beyond the takedown itself.
If the wood quality allows, we set aside straight sections that can be milled locally instead of chipped.

🪵 These 12’6” pine logs are headed to a local sawmill where they will become usable lumber rather than waste.

Supporting local businesses and making the most of every tree is just part of how we work.

When an oak starts to lean, it’s usually telling you something 🌳We were recently called out to assess a hard-leaning oak...
01/19/2026

When an oak starts to lean, it’s usually telling you something 🌳

We were recently called out to assess a hard-leaning oak that had shifted after weather earlier this season. From the ground, the lean was obvious, but the real concern was what was happening below the surface, where root movement had already begun.

With oaks, a sudden or increasing lean is rarely something to ignore. Once roots start to fail, they don’t reverse course on their own.

If you’ve got an tree that:
• is leaning more than it used to
• has soil lifting on one side of the trunk
• shifted after storms or prolonged wet weather

It’s worth having it looked at sooner rather than later.

Happy to answer questions or take a look if you’re unsure.

Mark, Pure Tree Care

Dismantling a looming Red oak with severe canker. A tree we had dead-wooded some years ago.  The wrap-around deck, new r...
02/14/2022

Dismantling a looming Red oak with severe canker. A tree we had dead-wooded some years ago.
The wrap-around deck, new roof and surrounding canopy posed no problem to our class crew of Megan, Luke and Henry.

Our new equipment and welcome back Henry!
02/12/2022

Our new equipment and welcome back Henry!

09/23/2021

We are looking to take on a hardworking grounds-person, with or without experience, to work Saturday and/or Sunday. We do not operate during the week.

Your job will be to assist me (from the ground) as I prune or remove trees. You will need a drivers license and transport to get to the customer site, and to pass a background check.

We have machinery (mini-skid steer, trailer, chip truck and chipper) to help automate the heavy tasks! All work is within twelve miles of Chapel Hill.

We are a growing family-run company with plenty of scope to expand. If you wish, you can also apprentice as a climber. Over the years, we have had great success in training people with no experience to become accomplished climbers. This is an ideal position for college / high school students - come learn a trade for life!

Rates are competitive and depend on experience. Your rate will increase with productivity. We are fully insured and have Workers Comp.

If you would like an opportunity to work and learn from an experienced certified arborist and be part of a thriving company, please contact me!

Just upgraded my firmware on the t540i. I wonder what it does differently?
07/23/2021

Just upgraded my firmware on the t540i. I wonder what it does differently?

Address

Chapel Hill, NC
27516

Opening Hours

Monday 8am - 10pm
Tuesday 8am - 10pm
Wednesday 8am - 10pm
Thursday 8am - 10pm
Friday 8am - 10pm
Saturday 8am - 10pm
Sunday 8am - 10pm

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