Roots Organics

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Eugene, OR
Roots Organics

Conscientious people using the finest ingredients and precision processes to manufacture the world?

Aurora Innovations is proud to manufacture all of its products. From our liquid fertilizer fermentation systems to our ultra precise potting soil line we take pride in doing things different to be better, not just doing them to be different. You can rest assured that quality and consistency are not just tag lines but are part of our culture. From traveling the world to source and control the very

best guano sources to batch purity preservation and tracking in our liquid mixing systems and potting soil line, Aurora Innovations does not compromise in making you the highest quality and most precise products available.

09/03/2026

Stronger plants from the ground up ⬆️🤘

Big growth demands a strong foundation. Elemental delivers essential calcium and magnesium to help fast-growing plants stay vigorous, structurally strong, and ready to support the weight of a productive season.

💪 Calcium helps build strong plant tissue and cell walls, supporting sturdier stems, branches, and overall plant structure as growth accelerates. When your plants start putting on serious size, that strength matters.

🌿 Magnesium sits at the heart of the chlorophyll molecule, making it an essential part of photosynthesis and helping plants efficiently capture the energy they need for healthy, vigorous growth.

Elemental was specifically formulated to supplement calcium and magnesium levels and help prevent deficiencies before they hold your garden back. With 20% available calcium, plus magnesium, a touch of sulfur, and fish protein hydrolysate, it’s a simple way to reinforce your fertility program with two nutrients plants rely on heavily.

Use it as a top dress, soil amendment, or mixed into your feeding program to help build plants that are ready to handle anything thrown at them 🌱💪

08/25/2026

All smiles for harvest day when you’re growing in Formula 707 🌿😎

We created Roots Organics Formula 707 for a special kind of gardener: the one who wants a ready-to-use soil with more room to steer their own feeding program.

Compared to our other potting mixes, Formula 707 is designed with greater water-holding capacity, fewer nutrients, less perlite, and less pumice, making it a strong choice for large-container gardening and growers who want more control over what goes in after transplant 🌿

Its peat, coco, perlite, and pumice base gives your plants a dependable foundation, while the lighter nutrient charge lets you start feeding a little sooner—typically around 10–14 days after transplant for vigorous fruiting and flowering plants 🌸

And for large-container growers, we made it even easier: our 15-gallon and 30-gallon Formula 707 bags can double as pots. Just cut, plant, and grow! 💪

When you want a high-water-holding mix that keeps you in control from the start, reach for Formula 707 🤜🤛

07/30/2026

Loading up the beds with the best! 😎

Green Fields is an absolute powerhouse for raised beds and garden plots! 🤘 Packed with rich organic nutrients, it gives your heavy feeders all the fuel, aeration, and moisture retention they need to thrive all season long.

The best part is that you don’t even need traditional pots or beds to get started either! Just poke a few drainage holes in the bottom, slit the top open, and plant directly in the bag if you’d rather go that route 🤌

Less prep, zero mess, and massive growth. What’s not to love? 🤜🤛

07/24/2026

Fresh peppers grown here at the Aurora greenhouse! 🌶️🤘

Before our formulations ever hit the shelves, we’re always testing and tweaking to ensure your plants are getting absolutely everything they need. We say it all the time, but they’re so complete you can plant right in the bag! Our soils are stored in slightly oversized packaging, giving you the extra space needed for any potential amendments you might want to add! 🤌

07/16/2026

Fresh tomatoes straight out of the bag! 🍅🌿

These massive tomato plants are growing directly in bags of Roots Organics Greenfields at one of our greenhouse testing facilities here at Roots Organics HQ 🤘

With excellent water-holding capacity, dependable aeration, and a rich blend of premium ingredients, Greenfields gives vigorous, heavy-feeding plants the foundation they need to keep pushing upward and outward!

We test our soils the same way growers use them: with real plants, through full growth cycles, under demanding conditions 👊

Just open the bag, plant, and grow!

Retailers can order our soils exclusively at Hydrofarm!

07/07/2026

The one that started it all! 🌿

Our Original Potting Soil was built as a ready-to-use mix with the balance growers look for: enough porosity for airflow, enough water retention to support strong growth, and the drainage needed for frequent feeding.

Our coco-based blend brings together coarse peat moss, pumice, our in-house perlite, composted virgin forest material, worm castings, bat guano, fishbone meal, kelp meal, greensand, mycorrhizal fungi, and more carefully selected natural and organic ingredients, giving you a dependable foundation for fast-growing, heavy-feeding plants that need structure, oxygen, moisture, and room to thrive ⚡️

Just open the bag and plant! Our soil bags double as pots: cut the top, drop your plant in, and get growing.

For vigorous fruiting and flowering plants, begin feeding 10–21 days after transplanting and pair with high-quality nutrients (like our Terp Tea lineup) for exceptional results! 👊

07/01/2026

Build from the ground up with the Uprising lineup! 🌱

Our Uprising line is a complete dry nutrient system made for growers who want organic-minded inputs, simple application, and serious plant performance from veg through bloom. Uprising Grow helps encourage vigorous vegetative growth, Uprising Bloom supports flowering and fruiting, and Uprising Foundation helps provide a strong base of macro and micronutrients—including calcium, magnesium, and iron.

Use them as top dresses alongside your liquid program, or run them as the sole amendments for an entire crop. However you grow, Uprising brings together natural and organic plant food sources designed to support microbial activity, improve fruit and flower production, and keep your garden moving with purpose.

And when you pair Uprising with Roots Organics soils? That’s where the system really shines. From Original Potting Soil’s balanced air-to-water ratio for frequent feeding, to Formula 707’s higher water-holding blend for growers who want more control, Roots soils create the living foundation, while Uprising feeds the momentum 🤘

06/22/2026

Repping Roots in style 😎🌿

Little throwback to this custom bag was handmade by Humboldt Heirlooms using upcycled Roots Organics bags, and we still can’t believe with how cool it turned out. Functional, durable, and completely one-of-a-kind! 💯

06/03/2026

Formula 707 was built for growers who like to take the wheel 🌿😎

We created Roots Organics Formula 707 for a special kind of gardener: the one who wants a ready-to-use soil with more room to steer their own feeding program.

Compared to our other potting mixes, Formula 707 is designed with greater water-holding capacity, fewer nutrients, less perlite, and less pumice, making it a strong choice for large-container gardening and growers who want more control over what goes in after transplant 🌿

Its peat, coco, perlite, and pumice base gives your plants a dependable foundation, while the lighter nutrient charge lets you start feeding a little sooner—typically around 10–14 days after transplant for vigorous fruiting and flowering plants 🌸

And for large-container growers, we made it even easier: our 15-gallon and 30-gallon Formula 707 bags can double as pots. Just cut, plant, and grow! 💪

When you want a high-water-holding mix that keeps you in control from the start, reach for Formula 707 🤜🤛

Address

29862 E Enid Road
Eugene, OR
97402

Telephone

+18663768578

Website

http://aurorainnovations.com/

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