Green Phoenix Farms

01/14/2024

Outliers by Malcolm Gladwell

With 10,000 hrs of practice, you can be an expert in anything.
Hour 1, you will be horrible.
Hour 9,999, you will be really good.

Do the work, do the reps, reflect on the results, & repeat the process.

I read this each year, & gain more each time.

01/08/2024

When I worked at the mushroom farm & I met with a new Chef or a new customer at the Market - the conversation was never about the mushrooms.

It was always about what the BENEFIT was of the mushrooms.
For the dish. For the menu. For their health.

ALWAYS sell the value & benefit.

01/07/2024

I have seen this power firsthand. When you have a scarcity mindset, you hoard everything - resources, knowledge, kindness.

But, when you have an abundance mindset, & you begin sharing everything freely, not only does abundance return to you, but all things get better & bigger.

01/06/2024

Farming isn't just about plants!

Want to learn about one alternative type of urban farming? Take a listen to Adam and (ex)Partner Jordan talk about the ups & downs of building an Urban Mushroom farm in N. TX. How things started, how we built the farm from scratch, & much more.

Episode 101 of the Thriving Farmer Podcast (originally released 11/24/20)

Have you ever considered taking a completely different kind of farming journey? Adam Cohen and Jordan Jent join us today from Texas Fungus, hailing from Fort Worth and supplying all of Northern Texas. Jordan started Texas Fungus in the Fall of 2016 and now grows the most premium mushrooms in the are...

01/05/2024

I believe that the best version of tomorrow is to have a garden on (nearly) every plot of land, and a farm around every corner.

This is how we build a resilient food system and stronger communities.

What are your thoughts?

01/04/2024

Growing tip: Rosemary Cuttings Made Easy

1. Take cuttings (2-3") from a mature plant
2. Insert into hydrated rockwool cubes
3. Wait patiently 2-3 weeks.
4. Transplant into the desired grow-out location (soil, pots, NFT system)

We used to grow these out in our aquaponic system for harvest, or sell them as part of our Mason Jar "Kitchen Aquaponic Systems".

Super-easy and super-high ROI products for our farm.

01/03/2024

It is a stupid, small thing. But as a small farmer, do you know what the best thing you can do to increase your revenue is?

Tell a better story to your customer. Nothing untrue -- NEVER lie.

But, tell about yourself, about your process, and make an emotional connection.

01/03/2024

These sales channels all work great, but each will need some specific focus and practice to master.

A farm can be profitable using one or multiple methods, BUT more than 3-4 channels will divide your attention to a point where inefficiency becomes dangerous.

01/03/2024

What are you going to write for your 2024 edition?

I am going to:
🔨 Build my new hydroponic farm.
🐟 Breed fancy guppies with aquaponics.
👩‍🌾 Produce nutrient-dense foods for my community.

01/02/2024

What is your resolution for the New Year? What is your #1 goal for the next 12 months?

Share your own goal below, and let's build a community that will work together to help everyone reach their goals for this year.

I am going to get my new urban farm built and operational so I can start sharing high-quality, nutrient-dense foods with my community.

I am also going to document the path I take publically so that others can join me in building the next generation of profitable urban farms.

11/22/2023

Question for all the small farmers here on Facebook:

What is your biggest problem/hurdle around finding clients for your farm products?

I would love to have a short conversation with you to help you figure this out in a way that will build from what you are already doing. Adding minimal additional work to your day.

Disclaimer - I am NOT SELLING ANYTHING.

Leave a comment below with your challenges!

11/22/2023

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Writing about the value of Urban Agriculture and how to build a profitable farm in today's world.