Loring Flooring

Loring Flooring Call Shawn Loring today!!

Call Shawn Loring today for Free Estimates
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Professional installation of vinyl, carpet, vinyl tile and vinyl plank, and hardwoods.

Even the Best-Laid Plans Can Hit a BumpAt Loring Flooring, we take pride in our workmanship, but we’re also human. No ma...
09/02/2026

Even the Best-Laid Plans Can Hit a Bump

At Loring Flooring, we take pride in our workmanship, but we’re also human. No matter how much experience you have or how carefully a job is planned, sometimes unexpected issues arise.

Last week, we had a section of subfloor begin coming up after the new flooring had already been installed. Our customer reached out right away, and we made it back over there as soon as we could to address the issue, and get everything secured and laid back down as it should be.

It was a good example of how even the best-laid plans can sometimes throw a wrench in the process. We believe what matters most in those situations is how they’re handled.

Being a dependable contractor doesn’t mean promising that nothing will ever go wrong. It means communicating, answering the phone, taking accountability, showing up, and making things right when an issue does arise.

We stand behind our workmanship, and our responsibility to our customers doesn’t end when the installation is finished.

Good communication. Accountability. Showing up. Making it right. That’s how we do business at Loring Flooring.

🔨 Carpet RestretchOver time, the carpet on these stairs had loosened and needed some attention. A professional restretch...
09/02/2026

🔨 Carpet Restretch

Over time, the carpet on these stairs had loosened and needed some attention. A professional restretch secured everything back into place, improving the appearance and helping extend the life of the existing carpet.

Not every flooring issue requires replacement—sometimes a quality repair is all it needs.

📞 Loring Flooring | 815-297-5364

🔨 A Few Recent Jobs from Loring Flooring! 🔨We’ve wrapped up a handful of smaller projects recently, and while back-to-sc...
08/26/2026

🔨 A Few Recent Jobs from Loring Flooring! 🔨

We’ve wrapped up a handful of smaller projects recently, and while back-to-school season has us settling into a new groove, we’re still getting the job done with the same professionalism, attention to detail, and quality workmanship our customers expect.

Our schedule may look a little different these days, but our commitment to our customers hasn’t changed. We believe in doing the job right, communicating throughout the process, and standing behind our work.

📅 Currently booking installations into October!
📋 Estimate turnaround is typically a few days to one week at most.

If that timeline works for your project, give us a call today to get on the schedule for an estimate!

We may not always be the fastest contractor to get in, and we won’t always be the cheapest quote — but we will be honest about your project, communicate with you, and stand behind the workmanship we provide.

📞 Loring Flooring — 815-297-5364

Small job or big transformation, we appreciate every customer who trusts our family business with their home. ❤️

🎒 Back-to-School Means a Few Changes at Loring Flooring! 📚Back-to-school season looks a little different for the Loring ...
08/25/2026

🎒 Back-to-School Means a Few Changes at Loring Flooring! 📚

Back-to-school season looks a little different for the Loring Flooring family this year!

As many of you know, our youngest daughter, Tristynn, has Down syndrome, and this year she started 3-year-old Pre-K. Attending school allows her to continue receiving the special services and support that are so important for her development. After giving it some thought, we decided that Mom and Dad doing school drop-off and pick-up is the best option for her right now, as riding the bus would likely be a little too overstimulating.

That means our workday may look a little different at times while we get used to juggling flooring schedules and school schedules! We truly appreciate everyone’s patience and flexibility as we find our new routine.

We also have another big back-to-school milestone to celebrate! 🎓 Our oldest daughter, Lexi, who has worked alongside us for the past three years while Mom stayed home with Tristynn, has officially started college at Blackhawk Tech! We couldn’t be more excited for her as she starts this next chapter.

And with Lexi heading off to college, there’s been another change to the Loring Flooring crew — the wife is officially back to work with me! Apparently, she thought three years at home was enough of a vacation. 😂😉

It’s definitely a season of changes around here, but that’s one of the things about being a small, family-owned business — our customers get to grow right along with our family.

Thank you for continuing to support Loring Flooring through every season of life and business. ❤️

And most importantly, good luck to all the kids who have recently headed back to school! We hope everyone has a safe, fun, and successful school year! 🍎✏️📚

Another great transformation from Loring Flooring!For this project, we tore out a poorly installed laminate floor and re...
08/21/2026

Another great transformation from Loring Flooring!

For this project, we tore out a poorly installed laminate floor and replaced it with durable vinyl plank flooring—but as always, what’s underneath the finished floor was just as important as what you see on top.

We typically steer our customers away from laminate. While many laminate products are marketed as “waterproof,” in our experience they simply don’t hold up as well as vinyl plank in homes where water, kids, pets, and everyday life are a factor. We’ll install laminate if a customer specifically wants it, but we believe part of our job is being upfront about the products we would—or wouldn’t—recommend for our own homes.

This homeowner decided it was time for the old laminate to go and chose vinyl plank instead. After a decent amount of subfloor preparation (yes, we’re preaching floor prep again!), the new flooring went down beautifully.

A quality flooring installation starts long before the first plank is laid. Taking the time to properly prepare the floor makes all the difference in how the finished product looks, feels, and performs over time.

The transformation speaks for itself!

Loring Flooring
Over 20 years of flooring experience • Family owned & operated • Fully insured
816-297-5364

Main Floor Overhaul — Where Proper Prep Makes All the DifferenceThis main-floor transformation was one of those projects...
08/19/2026

Main Floor Overhaul — Where Proper Prep Makes All the Difference

This main-floor transformation was one of those projects that required extensive floor preparation before the first plank could ever be installed (I know, I know we say this all the time)

One thing we often see misunderstood in flooring is the difference between flat and level.

When a flooring manufacturer requires a flat subfloor, that does not mean the entire house needs to be perfectly level. In an older home, making a floor truly level could require extensive structural or foundation work—and that isn’t what we’re trying to accomplish.

What we do need is a surface that is flat and within the flooring manufacturer’s specifications. That means addressing high spots, low spots, dips, humps, and transitions so the new flooring has the proper foundation underneath it.

It may not be the most exciting part of a flooring transformation, and much of our work gets covered up in the end, but proper floor prep is one of the most important parts of a quality installation.

At Loring Flooring, we don’t believe in simply covering up problems and hoping for the best. We take the time to understand what the floor actually needs and prepare it properly—because a beautiful finished floor is only as good as the surface underneath it.

Flat doesn’t always mean level—and knowing the difference matters.

📞 Call today to schedule your flooring estimate!
815-297-5364

✨ A Basement Transformation That Speaks for Itself ✨Not every flooring project requires extensive prep, complicated repa...
08/18/2026

✨ A Basement Transformation That Speaks for Itself ✨

Not every flooring project requires extensive prep, complicated repairs, or anything fancy. Sometimes, a space is ready for new flooring—and the transformation simply speaks for itself.

This newly refinished basement and staircase received a fresh new look that completely changed the feel of the space. Clean, finished, and ready to be enjoyed.

Whether a job requires extensive floor preparation and problem-solving or is a straightforward installation like this one, Loring Flooring brings the same attention to detail and quality workmanship to every project.

Sometimes you don’t need a long explanation… you just need a great before and after. 👏

Loring Flooring
Family owned & operated • Fully insured • Over 20 years of experience

✨ Sometimes the best flooring decision is the one that doesn’t make us a dime. ✨During a recent project, we pulled back ...
08/13/2026

✨ Sometimes the best flooring decision is the one that doesn’t make us a dime. ✨

During a recent project, we pulled back the existing carpet and discovered something worth stopping for—beautiful, pristine hardwood floors hiding underneath.

Unfortunately, the other bedrooms didn’t have the same hardwood underneath, but finding these floors was certainly a hidden treasure worth preserving!

It would have been easy to simply move forward with covering them back up and completing the planned installation. Instead, we showed the homeowner exactly what they had and recommended considering the original hardwood rather than spending money unnecessarily.

At Loring Flooring, our job isn’t just to sell you on new flooring. It’s to help you make the best decision for your home, even when that means less work—and less money—for us.

Not every contractor will point out an option that could eliminate part of the work they were hired to do. We believe transparency matters. If you already have beautiful flooring worth preserving, we’re going to tell you.

Sometimes a flooring transformation isn’t about installing something new. Sometimes it’s about uncovering the beauty that was there all along.

For us, doing what’s right for the homeowner will always come before making an extra dollar. That’s the kind of honesty and integrity we want Loring Flooring to be known for. ❤️

Sometimes a repair is all you need.We recently completed a vinyl plank repair in a rental unit for one of our longtime c...
08/12/2026

Sometimes a repair is all you need.

We recently completed a vinyl plank repair in a rental unit for one of our longtime customers. The existing flooring had been installed by another contractor and had sustained some damage, but replacing the entire floor just wasn’t necessary—or in the budget—quite yet.

At Loring Flooring, we understand that every flooring situation is different. Not every damaged floor requires a complete replacement. Using specialized repair techniques, we can often disguise damaged areas, restore the appearance of the floor, and help extend its life for as long as possible.

We’ll always be upfront about what can be repaired, what can’t, and when replacement truly makes the most sense. Sometimes the best solution isn’t a brand-new floor—it’s simply knowing how to work with what you already have.

Whether you need a small repair, flooring maintenance, or a complete installation, Loring Flooring is happy to help you find the solution that makes the most sense for your space and your budget.

Loring Flooring — flooring is what we do, and we take pride in doing it right.

Call today to get on the schedule for free estimate. As of this post we are currently booking installs mid - late September and schedule fills daily

815-297-5364

“We were told it couldn’t be done.”That’s what these homeowners had been told by another flooring company before we took...
08/11/2026

“We were told it couldn’t be done.”

That’s what these homeowners had been told by another flooring company before we took on this whole-house transformation.

And we’ll admit — this one was a challenge.

The amount of floor preparation required throughout this home was incredible. There were areas that needed extensive work before we could even think about installing the new flooring. But with the right knowledge, experience, and a whole lot of patience, we knew it could be done — and done correctly.

The result? An absolutely incredible transformation from one end of this home to the other. 🙌

This is exactly why we talk about floor prep so often. A beautiful floor is only as good as what’s underneath it. Sometimes the hardest and most important work is the part you’ll never see once the job is finished.

At Loring Flooring, flooring isn’t one of the things we do — it’s what we do. With over 20 years of experience, we’re willing to take on the difficult jobs, find solutions, and put in the work necessary to get them done right.

We may not always be the cheapest or the soonest available, but we’ll never sacrifice quality to get a job finished faster.

When someone says it can’t be done, sometimes it just takes the right flooring professionals to figure out how.

Loring Flooring
Family Owned & Operated • Fully Insured
Quality. Experience. Pride in every job.
Free estimates done weekly 815-297-5364

Address

15 E Arcade Court
Freeport, IL
61032

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

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