Green Bay Roofing

06/05/2026

Leaving the area around a home as good or better than we found it is important. When a project is complete, will a giant cartoon version of Adam come inspect your lawn with a magnifying glass? Well, no. But, It may look like it.

05/12/2026

Green Bay Roofing is a proud sponsor of .Our sponsorship is, however, creating some problems in the motorsports world. Drivers are seeing the logo and then running into things trying to schedule their appointments. We get it. Mr. 99 is probably sitting on a 20yr old roof and is starting to see leaks. We understand the urgency but fellas, lets wait for the finish line.

Commercial and residential roofing contractor serving Wisconsin and Upper Michigan

05/05/2026

05/01/2026

They say nothing in life is guaranteed except death and taxes.

It doesn't roll off the tongue quite as nice, but you could add death, taxes, and the failure of a shingle without a protective granule layer.

This image is from an inspection we did this week.

From the ground the roof looked fine.

It wasn't until you got up close that you could see the damage.

Shingles are like medieval castles and the outer layer of granules like a curtain wall.

Once the wall is breached, UV forces come in and take out the remaining defenses.

After that, there is nothing stopping the second wave of H20 soldiers from eventually destroying the city .

How long does the citizenry have? Unfortunately, not long.

04/23/2026

Recently, I began an appointment by immediately jumping into a spiel on shingle options.

The customer stopped me and said "everyone has shingles, what is the Mercedes of roofs"?

Great, I assumed I knew what the customer wanted. Three sentences in and I had already made a mistake.

After some harsh mental self-talk, I showed them some new synthetic options that a lot of premium minded customers are going with. Unique styles, better storm performance, and 2.5X the lifespan of traditional shingles. The premium value was obvious and was what they were looking for.

Why did I immediately assume shingles? Because they are used so often.

Why are they used so often? Because they have been around forever. They were invented five years before the Model T for crying out loud!

Now, there are great shingle products available that we install every day. They will lower upfront cost and perform well for the next 20 years.

But, the prevalence of shingles mustn't cause us to ignore those with a Mercedes mindset.

Mistake noted. Behavior corrected. Onward we travel.

"Experience is simply the name we give our mistakes."

- Oscar Wilde

04/10/2026

Reminder, tomorrow is the Green Bay Roofing open house. Before it kicks off, we thought we'd answer some lingering questions. Is it the social event of the year? Probably not, but maybe. Should you expect dignitaries, celebrities, and such in attendance. Well, they weren't uninvited. Can I just stop in for some snacks and say hi? Absolutely.

04/03/2026

04/02/2026

Our open house is next Saturday (April 11th). Since we'll be hanging out we thought we'd include a couple games. And since its Masters weekend, we thought we'd include a golf challenge. Chip a ball into a net and get registered to win $100 Kwik Trip gift card. Maybe you stink at golf. No worries, we got you covered. Down a Glazer in 20 seconds and get entered into a separate drawing for another gift card. We'll do two drawings a piece. One at 12:30 and one at 2PM. Preparing for competition is never a bad idea but after years of playing, I can tell you golf is a hopeless endeavor. Crushing Glazers on the other hand, there a little practice can go a long way. Hope to see you there.