Somerled Designs

Somerled designs bold, guest-centered short-term rentals & boutique spaces, blending creativity with data-driven strategy to maximize ROI 📈✨ Book a FREE consult!

Chattanooga has a feeling, mountains close enough to touch, a river that sets the pace, a city that moves a little slowe...
06/24/2026

Chattanooga has a feeling, mountains close enough to touch, a river that sets the pace, a city that moves a little slower on purpose.

Ikonick Living on Hedgewood was designed to live inside that feeling, not just sit near it.

Earthy tones. Layered textures. Soft modern lines that borrow from the landscape instead of fighting it. Every detail here was chosen to feel curated without feeling staged, a home that’s as comfortable to settle into as it is beautiful to photograph.

Happy Birthday Somerled 🎉Four years ago, two friends looked at the STR market and saw something everyone else was missin...
06/22/2026

Happy Birthday Somerled 🎉

Four years ago, two friends looked at the STR market and saw something everyone else was missing: great design should work as hard as the investor does.

Somerled started at a Fort Lauderdale Airbnb, with Bri and Jordan doing everything themselves.

Fast forward to today: 65+ people on our team, 1,500+ properties designed across all 50 states, and clients averaging a 30-50% jump in revenue after working with us.

What started as a phone call between friends is now the largest STR design company in the country.

To every client, every investor, and every home that trusted us with their vision, thank you!

06/21/2026

5 Designs tips to help your STR stand out in the market! ✨

06/18/2026

Can we pull you for a chat in West Palm Beach? 🌴

When the design concept is right, the property sells itself 🤠This property in North Richland Hills TX, was designed with...
06/17/2026

When the design concept is right, the property sells itself 🤠

This property in North Richland Hills TX, was designed with all the western feels! Guests come to Texas for the experience, and this property delivers it from the moment they walk through the door.

Strong brand identity, cohesive design throughout, and a space that feels intentional in every room.

This family-forward coastal retreat in Bradenton, FL  was designed around a concept guests can’t scroll past... seafoam ...
06/15/2026

This family-forward coastal retreat in Bradenton, FL was designed around a concept guests can’t scroll past... seafoam greens, coral tones, and all the nostalgic sweetness of a classic ice cream shop 🍦 ✨

But the design isn’t just aesthetic. Every amenity; the photo booth, custom outdoor tavern, game room, and multiple entertainment spaces, was chosen intentionally to create the kind of experience guests book and come back for.

The numbers say it all:
📈 Projected: $40.2K → Actual: $91.1K
🏠 66% occupancy
💰 $378 ADR

06/14/2026

A BTS look into the Somerled design process, from mood boards to install day!

This is what strategy-led design looks like in action.
Ready to start your project? Book a free consult, link in bio ✨

06/12/2026

Our Design Course will teach you the exact framework we use to turn a property into a guest experience that stands out ✨

This course covers everything from guest avatar strategy and amenity planning, to design direction and photography. Everything we use on 1,500+ projects, handed straight to you.

If your property isn’t booking the way you want, the answer isn’t a bigger budget. It’s a better strategy.

Comment COURSE below and we’ll send you the link. 👇

Where the bay meets the banyan. 🌿This Bradenton property isn’t trying to look like a coastal home, it is one. Classic Fl...
06/11/2026

Where the bay meets the banyan. 🌿

This Bradenton property isn’t trying to look like a coastal home, it is one. Classic Florida waterfront character, softened by botanical warmth, woven textures, and the kind of sunlight that makes you forget what day it is.
The name says it all: rooted, breezy, and distinctly Floridian.

This is what it looks like when design draws from the landscape outside and brings it in.

06/10/2026

In the STR market having a strong amenity strategy can make or break your booking!

At Somerled we build intentional amenity strategies rooted in market research and guest psychology to select amenities your exact guest is already searching for!

Address

Highland, UT
84003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+13852098817

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