05/21/2026
When I was 36, I decided I wanted to specialize in custom new construction. I’d only done 1 at the time, most of our work was furnishings and renovations, but I fell in love with this type of project and wanted more. I said yes to every opportunity and learned and grew along the way. Today, 85% of our work is new construction, and we’ve worked on everything from villas (like this kitchen) to 10,000 square feet. I was so nervous to niche down, afraid I wouldn’t get leads for other types of projects (we do!). Go after what you really want in life, do the hard scary thing. I believe it makes life better.
Builder:
Photo: