Larson's General

Larson's General Larson's General is located on Main Street in beautiful downtown La Crosse. Before venturing into entrepreneurship, Josh and I were your typical consumers.
(210)

Upon arrival, you'll be greeted by the fresh scent of locally made, package-free bar soaps, a smile, and feel-good tunes. We felt trapped in a world of single-use plastics, processed foods, and fast fashion. Sure, we recycled, but the evidence on the dangers of plastics, pollution, and chemicals was becoming too much to ignore. With a growing family, we knew we needed to make changes, but we strug

gled to find convenient ways to do it.
​
We didn't want to accept living in a throwaway society and we didn't want our family to either. We started small-- using reusable bags, bringing our cups for coffee, and avoiding excess packaging, and, in doing so, we started to become healthier and happier in all aspects of life! It was a natural progression for us to create a place where our community had a non-judgmental and accessible store to mindfully fulfill everyday needs.
​
You will find innovative and essential products for the whole family that are sustainably produced & packaged, free of harsh chemicals, fair-trade, cruelty-free, and give back in great ways to our local and global community. Josh and I are continually curating our collection of home, baby, and beauty goods that empower us to reduce waste.
​
"We do not inherit the earth from our ancestors, we borrow it from our children." - Chief Seattle
​
Mary, Josh, Hayden, Quinten & Elouise

06/11/2026

If you are downtown enjoying some sunshine, stop in and say hello!

06/09/2026

It’s almost Jenna’s 5️⃣ year anniversary as our Production Manager for Driftless Skincare and Mary’s Apothecary. 🌱 We couldn’t be more grateful to have her alongside us! Jenna makes our dreams come true by meticulously crafting over 50 products in-house, and most are refillable. 💞🥳🔄

We love you, Jenna! 💐 Thank you for being part of the Larson’s family. Please stay forever. 🫶🏼

We’re just getting started on our journey in natural skincare. Stay tuned for exciting developments happening behind the scenes! 👀

🌞 What will you find at Larson’s this Summer? 🌞
06/03/2026

🌞 What will you find at Larson’s this Summer? 🌞

05/26/2026

It’s giving…local! 📍

Our laundry detergent refill options are highly concentrated…meaning less water and less waste. ♻️ Prefer to skip the liquid? Try our powder, pod or laundry sheet options!

Local > corporate
Clean ingredients > toxic chemicals

Tag a friend to be your refill buddy on your next visit!

Open today 10-6. ☀️

05/19/2026

Today’s vibe: Keeping things simple with just one jar. 🫙

You don’t need fancy containers, you just need that one bottle sitting on your counter. Bring it in, we fill it for you, and you only pay for the product inside.

No big box, no subscription, no pressure. Come as you are, and visit us until 6! ☀️

Real talk: everything we consume throughout the day affects our health, and influences our hormones. We care about you a...
05/09/2026

Real talk: everything we consume throughout the day affects our health, and influences our hormones.

We care about you and want you to use products that are actually good for you.

not quietly making you sick.

Your sign to stop romanticizing coming to Larson’s and actually come in 🌷Our new extended spring hours are just in time ...
05/07/2026

Your sign to stop romanticizing coming to Larson’s and actually come in 🌷

Our new extended spring hours are just in time for Mother’s Day weekend!
more time for slow shopping, little gifts, good smells, and wandering downtown after work.

Join us in sending well wishes to Kiki as she graduates college and embarks on her next chapter! ✨Kiki has been a vital ...
05/04/2026

Join us in sending well wishes to Kiki as she graduates college and embarks on her next chapter! ✨

Kiki has been a vital part of the Larson’s family at the shop and in social media, and her genuine passion for sustainability and supporting small businesses has truly left its mark.

Kiki, it’s been a joy watching you grow! 🌏 🎓🌱

05/03/2026
05/02/2026

Nothing beats walking into Larson’s General, and feeling at peace.

Address

509B Main Street
La Crosse, WI
54601

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 4pm

Telephone

+16084731252

Website

Alerts

Be the first to know and let us send you an email when Larson's General posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Larson's General:

Shortcuts

Share

Category