11/16/2025
AWW Holiday Show Number 1: ✅️
While I haven't been posting much on IG, that doesn't mean I haven't been tearing it up in the shop the past few months *trying* to get ready for Christmas! Add in all of my retail orders and trying to also have a real career and a life and it adds up to a lot of long long nights in the shop. So I did the rationale thing and decided to 1) add another big show, bringing me to five shows in four weeks, and 2) DOUBLE my booth sizes for all shows!
First show is in the books and overall, I'm happy. I like this smaller tune-up show to try some things, figure out my layout, and see how new products do on a trial basis. I actually didn't sell any cutting boards, but it brought in foot traffic and it gave me some good intel. But the smalls sold all day and made up the deficit. New items included bread knives (almost sold out) and wh***ey smoking kits (sold about half of the prepared kits). Displays were pretty effective and I have some good notes on what to improve. Doubled up on last year's sales at this show too. But most importantly, it was great to chat with shoppers and other makers and just be getting into the swing of things.
Hope everyone is grinding it out in the shop and getting their orders knocked out! How's your season going??