02/05/2026
Our parent company, Dutch Heritage Gardens, was honored to be featured as the cover story for January's issue of Greenhouse Grower magazine, where they share the story behind Lush and Rare, along with our other new division, Heritage Young Plants. 💚
"When Dutch Heritage Gardens began operations in Colorado in 2006, owners Aaron and Rozalia Van Wingerden focused on serving the emerging 'do-it-for-me' generation of gardeners who wanted finished plants and immediate impact rather than growing from seed. Combo container programs helped meet that demand and establish the operation’s early success.
Nearly 20 years later, Dutch Heritage is once again setting itself up for the future. This time, the focus is on capturing untapped market opportunities through the launch of two new divisions. One centers on young plant production, and the other on digital sales targeting a high-value foliage category.
'We want to show our customers that we can give them a product that we’re proud of, and that they will be satisfied with the quality,' says Van Wingerden."
Link to full story in the comments!