05/21/2024
Y'all, can we talk about those ads that have become pervasive on your Facebook feed? A lot of them seem to be from well known legitimate companies that we all know and love and they are offering deals that seem out of this world. They mostly are.
As I've been stuck home most of the past year, I've committed training my algorithms to be more relevant to me. I've done this by meticulously adjusting all my settings and preferences and investigating everything my algorithms toss at me.
A quick lesson on FBs algorithm platform:
Part 1: FB tracks your activities, categorizes that content into topics and interests that are then assigned to your "preferences"
Part 2: FB categorizes blocks of users by those assigned preferences and makes those blocks of customers available for advertisers that fall into those categories.
Part 3: Advertisers then select and pay for access to those customers whose interests seem to be relevant to their product/service.
In a perfect world, this would be a useful tool. But in reality it's becoming a quagmire of confusion and "freedoms".
See, FB can't "discriminate" against advertisers and they have no legal standing to require advertisers to prove their legitimacy so basically, any Joe Schmo can create a store with pictures and graphics copied from legitimate businesses and then pay the ad fee to bring their fake store right to your feed.
It's so important to investigating these ads before clicking that "buy now" button for those "one of a kind" or deeply (unbelievably) discounted items/services. It's also equally important to REPORT those fraudulent ads.
The folks that make a living trying to scam us don't care that their ads get reported and taken down within hours because for ever person who takes the time to report, 5000 have hit the "buy now" button without ever leaving FB. And since FB "protects" it's buyer's purchases, most never report the fraudulent activity to their CC so even if the fraudster only collects a small portion of those sales, they've still profited off that small one time ad fee and they've already got a dozen more "stores" set up and ready to replace the removed ones. They depend on "buyers" that aren't tech savvy and/or have poor impulse control.
So how do you determine if an ad you see is legitimate?
First, always go to that menu at the top right and open the page in a browser. This will let you see the actual web address for that advertiser. If it's a well known company, it should include their NAME. Many of these sites use a third party platform to create their store which is always a red flag. You should also be able to find company and contact info somewhere on their menu, if not, RUN. If you do find that info, USE IT. Send a test email and/or call the number. I usually have a simple question on hand in case I actually get a response such as "what's the typical shipping time to where I live", but that almost never occurs.
Next, open a 2nd browser and Google the name of the company and open their OFFICIAL site. Are the advertised claims reflected at the actual company? Usually, no.
Today, a Costa Farms ad was the culprit.