04/27/2026
I’m Genna—founder of Shapeside Interiors.
NYC raised, started in real estate, now 10 years into running my LA-based design firm… which somehow makes me feel both established and like I am just starting at the same time.
I design interiors the same way I get dressed—high/low/vintage, never matchy, always intentional. I care way too much about details most people don’t notice, and it somehow turned into my dream career.
I spend too much money on design and fashion, but I like to tell myself it’s part of the job 😂
I have the best clients (like, really good ones) and a team I genuinely couldn’t function without—Diandra, Gabriella, and Carly.
I’m currently sitting on a lot of projects I can’t show in depth yet (because surprise—these things take forever), so instead I’ll continue oversharing poorly taken iPhone shots on my stories.
On a personal note, I recently lost my dad, which has been really hard and has shifted a lot for me. It’s also why I’m showing up more and putting myself out there (even though I’m cringing a little writing this).
Outside of work—my husband Jon, my son Cole (yes, my maiden name—he’s 5), my daughter Eve (3), and our bernadoodle Yogi run my life… and I wouldn’t have it any other way.
Stick around if you like design, strong opinions, and fashion finds.
