08/02/2022
"Single-story American Ranch House with Playful Windows"
I'm currently working on several residential projects that are addition to or renovations of American ranch style houses and decided to see what Midjourney would produce with this prompt. I've been fascinated with the idea of lower 'a' (a)rchitecture vs capital 'A' (A)rchitecture for many years. So much of our built environment is considered background, banal, commonplace, unremarkable and certainly the Suburbs suffer much criticism. However, I'm fascinated by these buildings and the condition they establish. I like the idea of reimagining, agitating, interrogating, enhancing, reworking, reconceptualizing, and even celebrating this "background" (a)rchitecture. There is an incredible amount of richness and expression that can be extracted and re-envisioned without drastically departing from the context nor needing to tear it all down. It's working within a given, unescapable vocabulary that exists due to economics, tradition, context, exposure, and culture but finding ways to "re-see" these buildings.
For the ranch house projects I wanted a way to break out of my rigid thinking; something that could shift my design ideas away from my tendency towards Konrad Wachsmann and more towards Venturi/Brown. I wanted to explore unconstrained notions of massing, articulation, and fenestration. Midjourney did not disappoint.
I'm not exactly sure where the first series came from, maybe Charles Moore's Sea Ranch. Either way, I like it and love the implications of the outdoor spaces and decks and the casual/looseness of articulation. The second and third series start to really agitate what we think of as the typical suburban ranch house. The final image is the original first 4 iterations generated by Midjourney. Lastly I'd like to thank Clark Thenhaus for his research and thinking around these topics which has inspired and help focus me. Please check out his book, "Unresolved Legibility in Residential Types"