WHITE ARROW

WHITE ARROW White Arrow is an award-winning interior design firm specializing in distinctive, artful interiors.

Having an outdoor space in New York changes how you live, and even more so in the summertime. At our Boerum Hill townhou...
06/17/2026

Having an outdoor space in New York changes how you live, and even more so in the summertime. At our Boerum Hill townhouse project, we considered the backyard and roof deck as much as any of the rooms inside. Bluestone and cobblestone hardscaping were grounded in the materials of the local neighborhood, and landscaping orchestrated by Brooklyn-based DESIGN | COMMUNITY | RESEARCH.

Designing for my own daughters meant the room had to be whimsical enough to spark imagination, but grounded in the same ...
06/11/2026

Designing for my own daughters meant the room had to be whimsical enough to spark imagination, but grounded in the same craft and Cotswolds-inspired story running through the rest of the house. Not to mention, it had to be built for small kids who needed real space to dream and play. (Now we wait and see if they inherit the urge to redecorate the moment they turn thirteen.)

This Bedford residence started with a question we come back to often: what’s the difference between redesigning with int...
06/03/2026

This Bedford residence started with a question we come back to often: what’s the difference between redesigning with intention, and just plain old redecorating? The answer here was a mix we love (and return to often), balancing British countryside textiles and patterns with mid-century Swedish furniture pieces. One layered and exuberant, the other spare and considered. Think wool, wood, rush weaving, and antique paintings alongside design classics.

05/30/2026

This building has been standing since the 1870s. When we took on the Williamsburg Schoolhouse, it had spent decades as an artist’s loft, utilitarian, bare, stripped of any domestic character. Our job was to give it back its soul. Every decision was made to honor the age of the building like reclaimed North American chestnut floors, 1700s Delft ceramic tile, antique earthenware sinks, salvaged doors with their original hardware still intact. When you walk in today, it feels like it has always been a home. That was always the goal.

05/28/2026

I bought this apartment as an illustrator with no plans to become a designer. The renovation had other ideas. What followed was a crash course in architecture, sourcing, and craft — and the foundation of everything we’ve built since.

The second floor library and sitting room is where this Boerum Hill townhouse gets quiet. Custom built-ins by White Arro...
05/22/2026

The second floor library and sitting room is where this Boerum Hill townhouse gets quiet. Custom built-ins by White Arrow, a Lisa Johansson-Pape leather floor lamp, a reissued coffee table, a sofa surrounded almost entirely by vintage. It opens onto a deck and somehow feels both removed from the house and central to it. The room you disappear into.

The primary bedroom of our Williamsburg duplex — and yes, we committed fully to pink. A hand-painted watercolor mural ru...
05/20/2026

The primary bedroom of our Williamsburg duplex — and yes, we committed fully to pink. A hand-painted watercolor mural runs wall to wall, shifting from blush to deep rose depending on the light. Warm oak, bouclé, brass, custom millwork. The whole floor was designed to be a retreat from the energy of a house with three kids below. Calm, warm, a little romantic. Exactly what it needed to be.

When your client performs eight shows a week on Broadway, the apartment needs to be the exhale. Soft, considered, femini...
05/18/2026

When your client performs eight shows a week on Broadway, the apartment needs to be the exhale. Soft, considered, feminine without being fussy. We restructured the floor plan entirely, adding archways throughout to lift the ceilings and define each room. Pale blue runs from the living room sofa to the art above it. The bedroom is quiet — boucle, warm wood, a Dafy Hagai print above the bed. The one sharp note is the kitchen: black cabinetry, white marble, brass. Every great performance needs a little tension.

A circa 1824 Federal townhouse in Brooklyn Heights, previously owned by the family of landscape designer Alice Ireys. Gi...
05/15/2026

A circa 1824 Federal townhouse in Brooklyn Heights, previously owned by the family of landscape designer Alice Ireys. Given that horticultural history, bold botanical pattern felt necessary. The front parlor has a curved emerald sofa and a record player on the sideboard — a room that’s set up for entertaining but comfortable enough to lounge in. British-influenced silhouettes, contemporary designers, and vintage pieces sit comfortably together across every floor. The geometric stair runner and large-scale paintings signal what the rest of the house is doing: traditional in its bones, layered and playful in everything else.

05/13/2026

Install day, New Paltz. This is the part where months of decisions start becoming a room. We’re not ready to show you everything yet — but we will be soon.

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32 Union Square East, Suite 1110
Manhattan, NY
10003

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