Roofing Insights

09/07/2026

An $80K 💴 marketing lesson: being seen isn’t enough if nobody remembers you.

Roofers often use the same manufacturers, materials, and even subcontractors. Your brand is one of the few things that can truly separate you from everyone else.

If your name and logo blend in, it might be time for a change.

09/06/2026

Why do so many roofers start their own company after working for someone else? 👀

For many, it starts with seeing things they don’t want to repeat, unpaid employees, dishonest practices, or customers being treated poorly.

But starting your own company is only half the story. The real test is whether you choose to do things differently. 🤝🏻

Did a bad experience push you to start your business?

09/05/2026

This is what great roofing content looks like… 🏡

Frank, a Marine veteran, had been living with a damaged roof and tarps for nearly a year. Instead of turning a small repair into an expensive replacement, this roofer fixed what actually needed fixing.

No hard sell. No making himself the hero. Just helping someone who needed it.

That’s storytelling and integrity done right.

A5 ROOFING 👏🏻

09/05/2026

Here’s how the fake roofing website from Part 1 was reportedly created. 🤯

AI tools can now replicate the structure and content of an existing website, making fake businesses look much more convincing online.

After investigators confronted the operator over allegedly false credentials, the site was eventually taken down.

The lesson for homeowners? A good-looking website isn’t verification anymore. Check the company, credentials, address, and reputation independently before hiring.

Source: FIRST ALERT 4 - ST. LOUIS

09/04/2026

🤖 Automate the process, not the relationship.

Emails, orders, and notifications can run automatically, but customers still want a real person who can answer questions, explain what happens next, and be there when plans change.

Efficiency matters. So does the human touch. 🤝🏻

09/04/2026

A roofing company found another business using its credentials, reviews, and reputation online.

The website claimed an A+ BBB rating, years of experience, and even manufacturer credentials but investigators found major red flags.

And the craziest part? They discovered it while using ChatGPT. 👀

Part 2: How AI made this possible and what happened when they confronted the people behind the site.

Source: FIRST ALERT 4 - ST. LOUIS

09/03/2026

I Compared the Biggest Roofing Franchises. Here’s What I Found

2026 guide to Roofing Franchises

Dmitry’s coaching program: https://roofing-school.comHave a questi...

09/03/2026

Could you build a $10M construction company in three years with only $100K? 👀

The strategy isn’t glamorous: knock doors, ask for referrals, earn five-star reviews, and take care of every customer.

When the budget is tight, your reputation has to do the heavy lifting. 🏡💪🏻

09/02/2026

📈 Why are shingles so much more expensive than they used to be?

It’s not just the material itself. Transportation plays a bigger role than many contractors realize. A truck can only carry so many squares, meaning every mile from the plant adds to the final cost. 🚛

That’s also why where manufacturers build their next plants matters more than you might think.