11/06/2026
Every new location brings a different footprint and set of requirements, but a clear plan helps maintain your brand's identity.
1. Decide what cannot change: the design elements and experiences that make your brand recognizable.
2. Decide what can change: where there’s room to adapt to the space, market, or local requirements.
3. Design for repeatability: create a system that your teams can use across locations without starting from scratch each time.
Give your brand room to grow while keeping the focus on your customers.