03/13/2026
I didn’t plan on completely rebranding Alchemy & Fire this year.
In fact, the original plan was just a small refresh — a few updates, a little polish after six years of growing this business and watching it evolve.
But along the way, I discovered something that honestly stopped me in my tracks — our aesthetic and brand style had been copied.
I won’t lie… it hit hard. REAL HARD.
Alchemy & Fire has always been deeply personal to me. Every fragrance, every label, every detail has been something I’ve poured my heart into building over the last six years. For a little while, I truly questioned whether it was worth continuing after seeing something I had worked so hard to create being replicated.
There was a lot of soul-searching behind the scenes. A lot of late nights thinking about what this business means — not just to me, but to all of you who have supported it from the beginning.
In the end, I realized something important: Alchemy & Fire deserves to keep evolving.
So instead of walking away, I decided to take a leap and completely reimagine our brand.
That means new labels, a new look, and the beginning of a fresh chapter for Alchemy & Fire — while still keeping the same fragrances, quality, and intention that built this business in the first place.
And in true small-business fashion… I’ve decided to debut the entire new look at The FlowerTown Festival later this month.
Which is either the dumbest business move or the smartest business move I’ve ever made — and honestly, we’re all about to find out together. 😅
For those of you who love our original apothecary-style jars — don’t worry. They aren’t disappearing overnight. They’ll still be available at our retail partner locations, and I’ll continue offering them by special request until our current jars are gone.
This next chapter feels both scary and exciting, but more than anything I’m incredibly grateful. Your support, encouragement, and love for this brand are the reason Alchemy & Fire is still here today.
Thank you for being part of this journey with me. I can’t wait to show you what’s next. 🤍