Our wall finishes are made with 100% all natural American Clay products and all our ingredients are made in the USA. They contain zero Volatile Organic Compounds (VOC's) and are the most eco-friendly wall finishes on the market. American Clay Earth Plaster was developed in New Mexico in 2000 by Croft Elsaesser, a high-end furniture and wall finisher who was looking for alternatives to the highly
toxic materials typically used to do custom finishes. After two years of experimenting with different natural materials, he developed a clay plaster recipe(now known as Loma). American Clay is now sold by distributors and dealers across the United States, Canada, New Zealand, and Japan.