NuStory

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Like a wildflower meadow brought indoors.The Landscape Rug is hand tufted from ultra-soft Sardinian wool with a plush s*...
06/09/2026

Like a wildflower meadow brought indoors.

The Landscape Rug is hand tufted from ultra-soft Sardinian wool with a plush s**g pile that feels like walking on a cloud. Inspired by the colors and forms of blooming fields, its expressive palette and organic shapes bring warmth, softness, and a sense of calm to any space.

06/08/2026

The Hand Loomed Alder Rug feels perfectly at home in ’s Brooklyn apartment.

Crafted from plush Sardinian wool, the Alder Rug is defined by its rich texture and subtle tonal variation. Inspired by the grounding beauty of earth pigments and natural minerals, its layered palette of gray, blue, moss, rust, and evergreen brings warmth, depth, and quiet character to a space.

The traditional gabbeh dyeing process creates soft shifts in color and texture, giving the rug a painterly quality that feels both organic and timeless. We love seeing it layered into a home with so much personality and ease.

The Sloane Rug is a study in subtle movement and texture.Hand tufted from a blend of undyed and dyed wool, its softly he...
06/04/2026

The Sloane Rug is a study in subtle movement and texture.

Hand tufted from a blend of undyed and dyed wool, its softly heathered oatmeal palette brings warmth and depth to a space, while the gently undulating border adds a sculptural quality inspired by fluid line drawings.

Proof that the kitchen deserves a rug just as thoughtful as the rest of the home.Inspired by vintage carpets found in Al...
06/02/2026

Proof that the kitchen deserves a rug just as thoughtful as the rest of the home.

Inspired by vintage carpets found in Alpine ski lodges, our Chalet Rug brings together traditional Turkish motifs with a relaxed bohemian sensibility. Hand knotted from wool and cotton, it’s durable enough for everyday traffic while adding warmth, texture, and character to the heart of the home.

Palette cleanse.The Portia Rug brings architectural elegance to everyday living. Inspired by Art Deco design and hand lo...
05/29/2026

Palette cleanse.

The Portia Rug brings architectural elegance to everyday living. Inspired by Art Deco design and hand loomed from plush Sardinian wool, its carved detailing adds dimension, texture, and a sense of understated luxury to the spaces we live in most.

Made for long lunches, open windows, and a summer lived a little slower. ☀️Designed for indoor/outdoor use, our Flatweav...
05/28/2026

Made for long lunches, open windows, and a summer lived a little slower. ☀️

Designed for indoor/outdoor use, our Flatweave Camp Chair Rugs are woven from recycled PET in tonal shades that bring texture and ease to any space. Created in collaboration with lifestyle editor Newell Turner and inspired by the creative community of Bovina, they balance traditional craft with modern durability.

All season long, we’ll be sharing some of our favorite ways to live with them indoors and out.

A rug can completely shape the feeling of a space, adding warmth, texture, and a sense of grounding from the ground up.T...
05/27/2026

A rug can completely shape the feeling of a space, adding warmth, texture, and a sense of grounding from the ground up.

Today is the last day to shop The Memorial Day Event.

Enjoy up to 40% off select styles plus free shipping on all orders, featuring some of our favorite timeless runners, handwoven statement pieces, and everyday foundations.

★★★★★ A best seller for a reason.The Willow Rug brings together soft heathered wool and natural jute in an organic strip...
05/27/2026

★★★★★ A best seller for a reason.

The Willow Rug brings together soft heathered wool and natural jute in an organic stripe pattern inspired by shifting landscapes and quiet movement. Textural, grounding, and endlessly versatile, it’s designed to add warmth and depth to any space.

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.Enjoy up to 40%...
05/25/2026

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.

Enjoy up to 40% off select styles plus free shipping on all orders during our Memorial Day Event.

The Memorial Day Event is here: enjoy up to 40% off select styles plus free shipping on all orders.The perfect time to r...
05/22/2026

The Memorial Day Event is here: enjoy up to 40% off select styles plus free shipping on all orders.

The perfect time to refresh the spaces you’ll be living in, hosting in, and gathering in all summer long.

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234 10th Avenue
New York, NY
10011

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