MG2 / The Lionesque Group

MG2 / The Lionesque Group An award-winning, full-service experiential retail design & strategy studio at MG2. We help brands b

We are retail strategists, designers, and project managers who imagine and build human connections in physical spaces. Since its inception, The Lionesque Group, an MG2 Studio, has produced over 200 brick & mortar experiences in cities across the United States, always dedicated to creating immersive brand moments in a way that drives ROI and helps our clients convey compelling stories to their audi

ence. Our expertise in consumer strategy, experiential design, and build management create a holistic, end-to-end approach that helps our partners shape and define the future of retail.

Explore more of the Bombshell Gardens đŸŒșđŸŒșwith a peek into the infinity fragrance tunnel. Crafted to embody the incompara...
05/05/2022

Explore more of the Bombshell Gardens đŸŒșđŸŒșwith a peek into the infinity fragrance tunnel. Crafted to embody the incomparable energy of Camila Cabello (), it's an experience that celebrates the bombshell in everyone.

It’s true what they say: Mom always knows best.Founded by a caring mother who found it challenging to find fashionable d...
03/15/2022

It’s true what they say: Mom always knows best.

Founded by a caring mother who found it challenging to find fashionable dorm décor for her daughter, quickly grew a highly engaged audience through its curated online presence.

For its first foray into physical retail, the brand partnered with TLG ( ) to bring to life a unique experience that would allow consumers to meet with stylists and design their dream room in person. It was through this "shoppable showroom" that consumers experienced the cult-worthy brand brought to life, complete with instagrammable vignettes to document the moment.

What are your favorite tips for dorm decorating? Share them with us below.

"My mission extends outside of my own business to my desire to empower and lift the voices of female entrepreneurs and t...
03/11/2022

"My mission extends outside of my own business to my desire to empower and lift the voices of female entrepreneurs and the amazing work they do." ⁠
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Kathy Kuo—extraordinary designer, speaker, and activist for female entrepreneurs—founded her eponymous brand Kathy Kuo Home in 2012, taking the interior design world by storm.⁠
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When the time came to open her first flagship store in Southampton, NY, Kathy Kuo and her team partnered with TLG to guide the transformation of a digitally native brand into a brick-and-mortar experience.⁠
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Since opening doors, Kathy Kuo Home’s flagship store has been featured in Architectural Digest, Insider Trends, Modern Luxury, and Business of Home. It was also named one of 's Best Home Stores. ⁠
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Explore the inspiration of Kathy Kuo Home for yourself

An accessory and jewelry company that equips women with the means to make their lives stylish, Stella & Dot nails it whe...
03/10/2022

An accessory and jewelry company that equips women with the means to make their lives stylish, Stella & Dot nails it when it comes to ladies empowering one another. Its mission is to provide opportunities for women to run their own businesses and live life on their own terms.⁠
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Partnering with TLG on their first pop-up shop, Stella & Dot brought to life an intimate trunk room show, designed with hues of pink, modern environmental graphics, and a cheeky atmosphere that charmed all who experienced it. ⁠
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Swipe to see more shots of the final space.

"When there is an opportunity for knowledge-sharing, do it. And make it part of your best practices." - Melissa Gonzalez...
03/09/2022

"When there is an opportunity for knowledge-sharing, do it. And make it part of your best practices." - Melissa Gonzalez.

This week, our CEO was recognized by Women’s Wear Daily ()& BCG's ()Retail Influencer Network as one of the 25 Most Influential Women Leaders of 2022 with 24 other extraordinary female leaders as they share the challenges they have overcome to be successful entrepreneurs, and are passionate about sharing their experiences with future generations. She also took center stage on the Nasdaq Tower in Times Square with the , a group of leading female dealmakers who are helping shaping the way consumers shop today.

Follow along this month as we continue to celebrate with a spotlight series on retail female founders we have had the privilege of working with.

We're so fortunate to be part of a team where each voice is heard, valued, and appreciated.Happy to our squad! Thank y...
03/04/2022

We're so fortunate to be part of a team where each voice is heard, valued, and appreciated.

Happy to our squad! Thank you for all that you've done, and continue to do every day to push our firm forward. Your passion and dedication are truly what make the so great.

We're so fortunate to be part of a team where each voice is heard, valued, and appreciated.⁠⁠Happy to our squad! Thank...
03/04/2022

We're so fortunate to be part of a team where each voice is heard, valued, and appreciated.⁠
⁠
Happy to our squad! Thank you for all that you've done, and continue to do every day to push our firm forward. Your passion and dedication are truly what make the so great.

To celebrate Women’s History Month, we’re excited to honor the contributions, talents, and passions of female founders i...
03/01/2022

To celebrate Women’s History Month, we’re excited to honor the contributions, talents, and passions of female founders in the retail industry. In the coming weeks, we will spotlight female-founded companies we’ve had the honor of partnering with and share their incredible stories.⁠
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Our spotlight series kicks off with the incomparable Sarah Flint ()
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Seeking to establish a global sense of community, Sarah Flint is a handmade shoe brand that empowers women through its commitment to supporting female-founded companies. Examples include fine China from Royal Copenhagen (), floral design by East Olivia (), rugs by Annie Selke (), and furniture by Oomph ().
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A partnership between Stacie Flinner (), Sarah Flint, and TLG brought this beautiful space to life. Hosting a variety of workshops and social events—including the Karlie Kloss () Afternoon Tea, Sip and Sketch, and An Evening with Grace Atwood () —the charming pop-up experience wooed media and fans alike.

The Las Vegas Strip is a hotbed for restaurants, nightlife, and one-of-a-kind retail offerings. ⁠⁠In this corner of the ...
02/10/2022

The Las Vegas Strip is a hotbed for restaurants, nightlife, and one-of-a-kind retail offerings. ⁠
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In this corner of the country, we collaborated with the masters of luxury consignment The RealReal on a popup experience hosted in The Forum Shops at Caesars Palace. We've also had the opportunity to share insights from this partnership and others at ShopTalk, one of the country's largest retail conferences. ⁠
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As we continue to head east, where will our next stop will be on this ?

Los Angeles is recognized the world over as a pop culture hub. It's no wonder that beneath the glow of the Hollywood sig...
02/03/2022

Los Angeles is recognized the world over as a pop culture hub. It's no wonder that beneath the glow of the Hollywood sign and along the Walk of Fame, retail has never slowed down. Up-and-coming innovators and established brands alike continue to introduce fresh in-store experiences to serve and satisfy one of the largest consumer markets in the US. ⁠
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In this corner of the country, TLG was hired by trendsetting companies like Glam Seamless, Nordstrom Local, and Brandless, helping them create unique brick-and-mortar journeys that leave customers raving and wanting more.⁠
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Stay tuned to see which city will be next on our .

Through the years, it's been an honor and a pleasure to partner with brands not just in our home city of New York, but a...
01/26/2022

Through the years, it's been an honor and a pleasure to partner with brands not just in our home city of New York, but across the US. Each city and state boast a culture and community all their own that play a huge piece in the experiences we bring to life. For the next few weeks, we'll be revisiting and exploring our projects and partnerships from across the country, diving into what's made each challenge and its results unique.⁠
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We begin with Washington state: home to some of the largest retail innovators in the world. Many of our clients, like Periodic, Tempo, and Purple, all saw the benefit of investing in brick-and-mortar experiences in this creative hub, establishing themselves as part of the community.⁠
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Stay tuned for our next destination later this week.

As we continue to adjust to a hybrid world, the merging of digital and physical—and consumer expectations around its sea...
01/13/2022

As we continue to adjust to a hybrid world, the merging of digital and physical—and consumer expectations around its seamlessness—deepens. What does this mean for “the role of the store?”

We surveyed 947 respondents to unearth how we can integrate valuable technology, fundamentally optimize, and better design branded store experiences for today’s consumers.
See the key takeaways & get the full deck đŸ‘‰đŸŒđŸ‘‰đŸŒlink in bio

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