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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Novacolor USA

Firenzecolor is now Novacolor USA - Subsidiary of Novacolor Italy
Plasters, Floorings and Metallics

08/19/2026

A lime-based finish with soft depth and handcrafted character.

Archi+ Tadelakt brings the look of polished lime surfaces into contemporary interiors, creating walls with subtle movement, gentle reflections, and a smooth tactile feel.

Its mineral composition enhances the natural depth of the surface, while the hand-applied process gives each wall a unique, softly irregular finish. Light moves across the texture quietly, revealing nuances and the artisan’s touch.

Ideal for residential, hospitality, and design-focused spaces, Archi+ Tadelakt adds warmth, elegance, and a calm architectural presence.

08/12/2026

A perfect balance between materiality and refinement.
In this residential project in the Netherlands, the walls are enhanced with Marmorino KS and Archi+ Argilla, while the floors feature Wall2Floor, creating a harmonious and cohesive effect throughout the spaces.

The application, curated by Ronald Elling – Creative Wall Art NL, highlights the texture and depth of the materials, creating welcoming, elegant, and contemporary interiors.

Products: Marmorino KS, Archi+ Argilla, Wall2Floor
Application: Ronald Elling – Creative Wall Art NL
Location: The Netherlands

08/05/2026

✨ The Light Between ✨
Signature Collection 2026 — WEAVE

Not just a surface, but a texture that holds light and transforms it.

In Weave, every mark becomes depth: a tactile pattern where shadows and reflections alternate, bringing rhythm and movement into the space.

Discover in the video tutorial how the design piece from the Novacolor Signature Collection 2026 comes to life.

07/30/2026

🤝 This World Friendship Day, we're celebrating the connections that make our Ambassador community truly special.

Different countries. Different cultures. One shared passion for decorative artistry.

Every event, every workshop, and every challenge is an opportunity to learn from one another, exchange ideas, and build friendships that go far beyond the world of finishes. What begins as a shared creative journey often becomes a lasting bond.

That's the spirit of the Novacolor Ambassador community: inspiring each other, growing together, and creating something bigger than ourselves.

If you'd like to be part of this journey, applications for the Novacolor Ambassador 2027 program are now open.

Join our international community and Be the Next Ambassador.

Learn more at the link in bio.

07/22/2026

Tactile comfort with a refined, contemporary feel.

At Noblessner, Estonia, Celestia_Wall Painting helps define a calm and inviting interior, bringing together softness, balance, and understated elegance. Its smooth, tactile texture adds depth to the walls while keeping the overall atmosphere light, warm, and easy to live in.

Designed to complement the architecture rather than dominate it, Celestia creates a quiet backdrop for spaces where comfort and style feel effortless.

PRODUCT: Celestia_Wall Painting
DESIGN BY: Sandra Goroško
LOCATION: Noblessner, Estonia
PARTNER: Lacore OÜ, Estonia

07/15/2026

NEW 2026: Terrarock – Outsiders. Where outdoor surfaces become material expression.

A fine-grain acrylic-siloxane coating enriched with ebony black marble flakes, designed to bring depth, texture, and natural light reflections to exterior walls.

More than protection, Terrarock – Outsiders is a living surface: resistant to weathering, mold, and algae, while maintaining its visual intensity over time. Each trowel movement creates a unique effect, turning façades and outdoor spaces into architectural statements of matter, light, and design.

Terrarock – Outsiders is durability, texture, and contemporary outdoor elegance in perfect balance.

07/08/2026

✨ Throwing it back to three unforgettable days in Venice.

At the end of May, our U.S. Ambassadors, Kyle Railton ( ) and Beth Schafer ( ), joined talented Ambassadors from around the world for the Novacolor Ambassador Bootcamp! A unique experience of creativity, collaboration, and hands-on challenges.

We're especially proud to celebrate Kyle, who, despite being one of our newest Ambassadors, embraced every challenge with confidence, creativity, and an incredible team spirit. Through collaborative projects, technical tests, and design briefs, he transformed ideas into expressive surfaces, earning the highest score and taking home the Bootcamp victory.

A remarkable achievement for a first-year Ambassador, and just the beginning of an exciting journey as a Novacolor Ambassador 2026.

Congratulations, Kyle, and thank you to every Ambassador for making these three days a true celebration of creativity, craftsmanship, and the power of sharing ideas.

Here's to what's next. ✨

07/02/2026

✨ The Light Between ✨ Signature Collection 2026 - WEAVE
Light engraved in matter

A fossil-like texture, where each fiber becomes a groove that captures and modulates light. The surface comes alive with plays of reflections and shadows, transforming every detail into a material and dynamic experience.

Products: Archi+ Concrete, Africa, Fase Silossanica

06/26/2026

A soft, suspended lightness for the wall.

With Celestia_Wall Painting, texture becomes subtle and atmospheric, creating gentle depth without overwhelming the space.

A refined finish that brings calm, softness, and a tactile feel to contemporary interiors.

06/17/2026

✨ The Light Between ✨
Signature Collection 2026 — FACET

When the surface becomes geometry, light stops illuminating and starts drawing.

Facet is born from essential planes that capture reflections and transform them into continuous variations, making the space alive, dynamic, and constantly evolving.

Watch the video tutorial and discover how to create the design piece from the Novacolor Signature Collection 2026.

Address

37-24 24th Street, Suite 215
New York, NY
11101

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.firenzecolor.com/

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