06/15/2026
Happy pride month! Much of the material culture of the Art Deco period was shaped, and ultimately preserved, by members of the LGBTQIA+ community.
Have you ever heard of Leonard Horowitz?
Horowitz (1949-1989) was a New York-born architect and industrial designer who, in 1976, founded the Miami Design Preservation League alongside Barbara Baer Capitman. Together, they championed the preservation of South Beach’s sweeping collection of Art Deco buildings when they were at risk of demolition.
To emphasize the beachfront architecture’s distinctive character, Horowitz formulated the now well-known pastel color palette of 1980s Deco revival, reminiscent of 1920s two-tone Technicolor: seafoam greens, flamingo pinks, sunset hues. As Horowitz explained, “ I formulated my palette on the basis of a sunset, sunrise, the summer and winter oceans and the sand on the beach,” musing that “they are the same ones that the original designers used.”
His tropical color vision drew international attention, helping transform Miami Beach into a global design destination as buildings were restored in his signature palette. Sadly, Horowitz died of AIDS in May 1989, just 43 years old.
In 2016, his legacy was honored with the installation of a new commemorative crosswalk on Ocean Drive, inspired by his vibrant palette. Today, thanks in part to his work, Miami’s Art Deco District has the world’s largest collection of Deco architecture, with over 800 preserved buildings—a lasting testament to Horowitz’s vision and advocacy for early 20th-century design.
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✍🏻: ADSNY Volunteer Liv Elniski,
Image 1:
Friedman's Bakery circa 1982/WLRN, “Meet the Man Behind All Those South Beach Pastels”
Image 2:
Miami-Dade Public Library System. “Leonard Horowitz: The King of Art Deco (1988).” Historic Threads, August 2025. https://mdpl.org/historic-threads/2025/08/leonard-horowitz-the-king-of-art-deco-1988/
Image 3:
Friedman’s Bakery in Miami Beach circa 1983/ Miami-Dade Public Library System
Image 4:
Barbara Baer Capitman Archives, Miami Herald, March 13, 1988/ Miami-Dade Public Library System
Image 5:
A palette of pastels created by Leonard Horowitz/ WLRN
Image 6:
Newspaper clippings/ Miami Design Preservation League, Miami-Dade Public Library System
Image 7:
Leonard Horowitz/ WLRN
Image 8:
Crosswalk on 12th and Ocean Drive in Miami created in October 2018 inspired by Horowitz’s color palette/ Miami Design Preservation League
Images 1, 5, and 7:
WLRN. “Meet the Man Behind All Those South Beach Pastels.” Nov. 16, 2013. https://www.wlrn.org/culture/2013-11-16/meet-the-man-behind-all-those-south-beach-pastels.
Images 2, 3, and 4:
Miami-Dade Public Library System. “Leonard Horowitz: The King of Art Deco (1988).”