11/15/2025
Well, friends. For the last few years, we've been standing with our toes hanging over the edge of the cliff. Today, we leap. Our journey as Moss + Bloom is now finished. We've given it 7 years of our very best effort, but unfortunately sometimes the universe has to yell a little louder when you don't pay attention to the first, second, or tenth sign that something isn't for you. I'm not going into the depths with this because the audience we have on these accounts is much too large for the intimate details that led us here. Just know that we are at peace with where the path has led us and the horizon is looking much brighter than it has in quite a while. What I WILL share is that this has truly been a long time coming. It feels like Tel and I have been dancing this line together for at least two years waiting for the other to make the call first.
In the end, I didn't realize quite how burnt out I'd gotten on the sign making thing until this fall. This fair felt weird. I think maybe on some level, I was aware it was the last one we'd attend as M+B. I do love being there and interacting with everyone, but it was like as soon as that big door rolled down and I tried to go back to operating behind the curtain, I stumbled every. Single. Time. I'd vent to Tel over how it felt like I was hitting a brick wall every time I tried pushing forward and growing the business. Fast forward a few weeks, and I very quietly launched a microbakery (baking has always been a great love of mine). My bakery and M+B feel like night and day. I LOVE interacting on that social page. Here? I hate being on here. I see a notification and I'd cringe. THIS no longer feels like me. Not at all. I feel crammed in a creative box built from 7 years of expectations. Experiencing the sheer joy from creating a business on MY terms, with me authentically as myself with ZERO expectations from anyone , made me realize that THIS part of me needs to be left behind.
I'm not done creating. We have been quietly working behind the scenes following something that we've been so, so passionate about our entire lives. When we realized we wanted to trade this for that, it was like a constant stream (cont. below)
