Tony Hoty Consulting

09/10/2026

What makes more sense: building one large, beautiful flagship showroom—or building several smaller locations strategically spaced throughout your territory?

For most remodelers, the idea of investing in multiple showrooms feels overwhelming. The initial cost, ongoing maintenance, and staffing requirements alone can make your head spin. Add the fear that one location might cannibalize business from another, and it becomes a hard stop for many owners.

But I am here to tell you that your business can likely support far more showroom locations than you ever imagined.

I am not simply sharing an opinion. My business is a living, breathing case study. We have proven—and will continue to prove—that showrooms located as close as five miles apart can still generate significant returns by reinforcing the brand, increasing visibility, and strengthening your presence throughout the market.

With Google Business Profiles playing such an important role in local search, brick-and-mortar locations can sometimes help your business online even more than they help it offline. Every showroom gives you another physical presence, another local search footprint, and another opportunity to be discovered by homeowners in the surrounding community.

So, if you are considering a showroom strategy for your remodeling business, consider more locations and less luxury.

You do not need to build a massive, extravagant showroom to communicate trust, stability, and credibility. Simply having a professional showroom already places you in rare company within the remodeling industry.

Think about it: when McDonald’s, Starbucks, or Subway came to town, did they build one enormous behemoth—or several efficient, strategically located cash cows?

Total market domination comes from reach, convenience, and visibility across your territory—not from putting everything into one fanciful flagship.

So, what would you rather do?

Build a Taj Mahal—or build them all?

09/09/2026

Can you crack the code or are you too scared to try?

The answer to this riddle may also be the answer to your lead generation challenges.

Fear is one of the biggest factors holding you back. From time to time, your gut, your employees, your customers or perhaps your creator, provide you with strokes of brilliance. Are you bold enough to act on them?

Comment below when you have cracked the code.

09/08/2026

You walk on them every day. You vacuum them, spill on them, and take them for granted—until it’s time to replace them.

In this episode of Home Show Radio, I interview Big John Toth of Floor Coverings International about one of the most important (and most overlooked) parts of any home: the floors under your feet.

We cover:
• What’s trending now in colors, styles, and materials
• How quality really differs from one product to the next
• Unexpected challenges that can pop up during installation
• What DIYers need to know before they start
• What to watch for if you’re hiring a contractor

Whether you’re ready to rip out old carpet this weekend or just starting to shop, this interview is packed with practical advice that can save you time, money, and headaches.

Join us on Home Pro Radio as we talk through the floors underneath your feet.
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You walk on them every day. You vacuum them, spill on them, and tak...

09/05/2026

STOP AVOIDING THE WORK. DO HARD THINGS.

Every day, we interview applicants who believe they are too good to go door-to-door.

You know what else that attitude may make them too good for?
SUCCESS.

Success leaves clues. Study the people who have built extraordinary careers, companies, and fortunes, and you will see the same pattern again and again: they were willing to struggle.

They accepted discomfort. They faced rejection. They worked long hours, took risks, and did the difficult things most people avoided.

That work did more than build their bank accounts. More importantly, it built their discipline, resilience, confidence, communication skills, and character.

So, if you are a young person considering your career path, do not automatically choose the easiest, safest, or most comfortable option. Comfort may feel good today, but over time, it can become a prison sentence of mediocrity.

Choose the work that challenges you. Learn to hear “no.” Develop the skills others are unwilling to build. Do the difficult things early in your career so you can enjoy greater freedom, opportunity, wealth, and prosperity in the years ahead.

The hard path is rarely crowded—and that may be exactly why it leads somewhere worth going.

Never be too good for the work that could make you great.

09/04/2026

Every day, remodeling professionals ask us which tablet they should buy or which canvassing app they should subscribe to—before they have ever knocked on a single door.

Talk about putting the cart before the horse.

Before worrying about fancy tablets and high-tech applications, make sure you have the right people, process and results in place.

Sooner or later, every tablet will run out of battery, lose connectivity or glitch at the worst possible moment. The old-fashioned clipboard requires no major investment, no charging cord, no software update or monthly Wi-Fi plan.

Generate the lead. Book the appointment. Take a picture of the form with your phone and text it to headquarters for data entry and confirmation.

Simple. Reliable. Effective.

Bells and whistles do not generate leads. They generate noise. Your job is to cut through the clutter and get the job done with as little cost and complication as possible.

It is time to start stacking leads—and stop stacking tech.

09/03/2026

You know what algorithm never changes? The showroom.

That is because the showroom’s algorithm is built around one thing—and one thing only:

Consumer trust.

There are a million ways to generate a lead, and trust me, I think I have tried nearly all of them.

Search engines change the rules.
Social media platforms change the pricing.
Lead aggregators change the quality.
Ai changes the criteria.
Your dreams of permanent digital domination are delusional because the ground beneath you never stops moving.

Want to restore law and order? Start with brick and mortar.

Unlike internet platforms, your physical presence in a community cannot be erased by an algorithm update or get repriced overnight. Your showroom won’t be devalued by a sudden change in the rules.
A showroom keeps working.

It generates leads.
It builds visibility.
It establishes credibility.
It creates efficiencies.
Most importantly, it earns trust.
And it does all of this without forcing you to relearn the entire game every time a technology company decides to move the goalposts.

Stop wasting your money chasing moving targets.

Plant your flag on solid ground.
Build a location your community can see.
Build a showroom your customers can trust.
Build an asset your company actually controls.

The showroom algorithm never changes.
It is—as stable as the bricks it was built with.

09/02/2026

There is no room like a showroom when it comes to building trust.

It is commonly understood that the overwhelming majority of earning a sale depends on the trust a consumer has in three things: the company, the product, and the person assisting with the transaction.

So, if trust is that important, why don’t more home remodelers invest in showrooms?

The truth is, showrooms require time, energy, money, and resources. Those hard costs are immediate, obvious, and easy to measure.

The opportunity costs of not having a showroom are much harder to see.
How many leads were never generated? How many appointments failed to demonstrate? How many sales were never closed? How many signed contracts were canceled because the customer never developed complete confidence in the company?

Fortunately, I no longer have to rely on blind faith, intuition, or gut instinct when answering these questions. Our customers have shown us time and time again that showrooms build trust, establish credibility, improve efficiency, and generate healthy returns.

In fact, the evidence has become so overwhelming that we plan to build several more—with some likely located less than five miles apart.
Why?

Because familiarity creates comfort.
Physical presence creates permanence. And permanence creates trust.

If you are looking to build trust, build a showroom.

If you are looking to build a legacy brand, build a bunch of them.

09/01/2026

This quote was printed for a former employee of mine over 27 years ago. He recently sent it to me via text, when he was cleaning out some old files. It was wonderful to hear from him and even more gratifying to know that I had somehow been a positive influence in his life. Being remembered is wonderful. Having an impact is priceless. 🙏

08/31/2026

This is why we never let the accountants in the marketing meetings...

08/28/2026

In Order to Own Space in Their Mind, You Must Be One-of-a-Kind.

You cannot be unique in your marketing unless you are first unique in your business.
Too many companies ask their marketing team to make them look different while offering the same products, promises, processes, and customer experience as everyone else. But marketing cannot manufacture meaningful differentiation. Marketing can only reveal and amplify what is already different about the business.
Seth Godin illustrated this perfectly with the Purple Cow. If you drove past a field filled with ordinary cows, you probably would not remember a single one. But a purple cow would immediately capture your attention. It would be noticed, discussed, photographed, and remembered.

The lesson is simple:
Ordinary is invisible. Remarkable gets remembered.

Marty Neumeier has made a similar argument throughout his work on branding. Being “better” is often a trap because better is subjective, difficult to prove, and nearly impossible for consumers to recognize in a crowded marketplace. Different, however, can be seen. Different can be explained. Different can occupy a distinct position in the customer’s mind.

This is especially important in home remodeling.

Having a good product is not unique.
Having good reviews is not unique.
Providing professional installation, offering financing, standing behind your work, and treating customers well are not meaningful differentiators among the top ten percent of remodeling companies. They are the price of admission.

You should absolutely have great products and great reviews—but do not confuse credibility with differentiation.
The companies that become memorable build something competitors cannot easily claim:

A unique business model.
A distinctive customer experience.
A remarkable guarantee.
A proprietary process.
A compelling point of view.
A service that makes people stop and say, “I have never seen that before.”

Do not ask, “How can we make our advertising more creative?”
Ask, “What have we built that is genuinely worth advertising?”

Because standing out in marketing begins with standing apart in business.

In order to own space in their mind, you must be one-of-a-kind.