Tony Hoty Consulting

Tony Hoty Consulting Specializing in Lead Generation for the Remodeling Industry When it comes to lead generation in the home remodeling industry, Tony Hoty is a true pioneer.

His years of experience in the field have made him a master in the area of door to door canvassing, show & event marketing, as well as lead handling and conversion. As a proven professional, Tony prides himself on providing only the most cutting edge information and state of the art training techniques to help both individuals and businesses achieve greater results. Become a benefactor of Tony’s T

ips on lead generation and lead handling. Each month Tony discusses a different topic that is certain to be crucial to your success as direct sales organization. Take advantage of the wealth of knowledge and expertise on industry best practices as Tony reports his findings from working with leading companies from coast to coast.

One of the reasons Q***r Eye for the Straight Guy became such a successful television show is because it addressed a ver...
06/19/2026

One of the reasons Q***r Eye for the Straight Guy became such a successful television show is because it addressed a very real problem.

Let's face it—many straight men don't spend much time thinking about fashion, style, color coordination, grooming, or what actually complements their body type. As a result, they often walk through life wearing clothes that don't fit well, don't flatter them, and don't accurately reflect the best version of themselves.

Then something interesting happened.
They received guidance from people who had developed a trained eye for those details.

Suddenly, their wardrobe improved. Their appearance improved. Their confidence improved. In many cases, their entire outlook improved.

A similar phenomenon exists in the remodeling industry.
Contractors may not need a Q***r Eye for the Straight Guy, but they absolutely need a Trained Eye for the L.A.D.S.I.

L = Leads
A = Appointments
D = Demonstrations
S = Sales
I = Installations

These are the vital signs of your business.

Yet many owners can tell you the color of their truck, the score of last night's game, or the latest industry gossip—but they can't tell you their lead-to-appointment ratio, demo-to-sale conversion rate, or how efficiently opportunities are moving through the funnel.

When you develop a trained eye for L.A.D.S.I., everything starts to change.

You quickly identify bottlenecks.
You recognize areas of concern before they become major problems.

You make better decisions because you're working from facts instead of feelings.
Most importantly, you know exactly where to focus your energy to improve performance.

The result?
More confidence.
More control.
More swagger.
And a company that becomes the very best version of itself.

Because great businesses don't happen by accident.
They happen when leaders learn to see what others miss.

Where you are going is far more important than how long it takes to get there. Speaking of where you are going… I hope y...
06/08/2026

Where you are going is far more important than how long it takes to get there. Speaking of where you are going… I hope you are going to Lead Gen Expo in Cleveland. It is just 48 hours away. Safe travels. I can’t wait!

06/06/2026

I had the wonderful opportunity to talk lead generation with Tommy Mello of A1 Garage Doors. Tommy has built a massive business that will generate over 300 Million in revenue this year. It was really interesting to debate and discuss the merits of inbound versus outbound marketing, as well as several other important topics impacting home service contractors today. Click the link in the comments for the full episode. I would love to know what your favorite takeaway.

06/03/2026

BE GENEROUS!! Go the extra mile. “When you can’t afford to be generous with your wallet, be generous with your heart.”

There is always a way to go the extra mile for customers, teammates, family and friends.

We had a great monthly recap today with our team and the theme of the meeting was centered around going the extra mile. If you don’t like traffic jambs, the extra mile is a great place to avoid them.

When networking with home remodelers around the country, I find that the ones who go the extra mile often attend conferences and seminars to discover new ways to go above and beyond.

Join us at www.LeadGenExpo.com where we will be sharing best practices generously!

05/31/2026

If you ever have the opportunity to enjoy the inner coastal water ways around St Pete, check out this innovative little business called Fruit Float Cafe. Their vessels can usually be found floating around John’s Pass sandbar offering unique and delicious refreshment to anyone with a thirst for fresh, natural fruit. I love seeing entrepreneurs seizing opportunity in the most unexpected places!

We had lots of fun at the photo shoot for the grand opening of our newest 24 Hour Showroom in Mentor. Poor Daisy actuall...
05/28/2026

We had lots of fun at the photo shoot for the grand opening of our newest 24 Hour Showroom in Mentor. Poor Daisy actually thought she was going to get a bath 😆🤣🐕🚿

There are very few people in any industry whose impact can truly be described as transformational. In the home improveme...
05/26/2026

There are very few people in any industry whose impact can truly be described as transformational. In the home improvement industry, that person is unquestionably Dave Yoho.

At 98 years old and still working, Dave has had a massive influence on the worlds of marketing, sales, leadership, training and operations in our profession. For more than half a century, Dave’s brilliance, mentorship and vision helped shape the framework for what healthy, high-integrity home improvement companies should look like. His fingerprints can be found on countless systems, methodologies, organizations and success stories throughout our industry.

On a personal level, Dave Yoho has meant a great deal to me as well. Beyond his extraordinary accomplishments, Dave has always been kind, accessible, generous with his wisdom and genuinely willing to help others succeed. At a time when I was building my own consulting practice, Dave represented proof that it was possible to create something meaningful while serving the industry at the highest level.

I am honored and excited to join so many others in celebrating Dave Yoho’s life, legacy and enormous contribution to the remodeling industry as we know it today. I am excited to hear him speak on stage one final time.

I hope you will join me in Chicago from June 2–4 as we come together to pay tribute to a true pioneer, mentor and legend.

Thank you, Dave, for a lifetime of leadership, service and impact. Your work has changed lives, businesses and an entire industry for the better.

Your customer is always the hero. You are merely the guide. Get this right and your brand will soar, as if you’re the on...
05/23/2026

Your customer is always the hero. You are merely the guide. Get this right and your brand will soar, as if you’re the one wearing the cape. - Donald Miller

SPEED TO MEET.One of the most overlooked metrics in lead generation is the amount of time between when the appointment i...
05/21/2026

SPEED TO MEET.

One of the most overlooked metrics in lead generation is the amount of time between when the appointment is SET and when the appointment is actually RUN.

Elite companies understand this concept. Struggling companies ignore it.
The longer the gap between “date set” and “date demo’d,” the higher the cancellation rate becomes. Period.

Why? Because time kills momentum.
Time creates doubt.
Time allows competitors to enter the picture.
Time gives prospects opportunities to reconsider, procrastinate, or disappear altogether.

But when appointments happen FAST, the emotional momentum from the original interaction is still alive. The urgency remains intact. The homeowner still remembers WHY they agreed to meet in the first place.

This becomes even MORE critical with manufactured leads generated through:
✅ Canvassing
✅ Home Shows & Events
✅ Retail
✅ Outbound Calling Campaigns

Those lead sources require effort, energy, payroll, training, and coordination. Every extra day between set and sit increases your risk and inflates your marketing costs.

The companies producing elite results understand that reducing SPEED TO MEET lowers cancellations AND lowers cost per sale simultaneously.
One of the simplest ways to improve this metric is through better scripting and tighter appointment control.

Instead of asking:
“When would you like to meet?”
Train your marketers to use alternate choice questions like:
“We’ll be in the neighborhood the rest of today and tomorrow… which works better for you?”

Or:

“We’ll have a representative nearby tomorrow. Would afternoon or evening be more convenient?”

These questions create the feeling of control for the prospect while strategically stacking the deck in your favor regardless of which option they choose.
That is not manipulation.
That is leadership.
That is process.
That is professional appointment setting.

If you want your marketing to explode with better results, focus on DECREASING your SPEED TO MEET.

And if you’re wondering why your appointments keep blowing up, canceling, or falling off the schedule entirely…

The answer is usually hiding in the long duration of time between DATE SET and DATE RUN. For more comprehensive strategy on reducing speed to meet, join us at www.LeadGenExpo.com

Get the marbles out of your mouth!!Every day, thousands of lead generators walk into work and immediately start talking ...
05/19/2026

Get the marbles out of your mouth!!

Every day, thousands of lead generators walk into work and immediately start talking to real consumers before they are mentally sharp, physically warmed up, or verbally prepared. Then leadership wonders why conversion suffers.

Want to know one of the biggest differences between average cultures and winning cultures?

RITUALS.

The best companies don’t “hope” their team performs well. They rehearse well.
They role play daily.
They practice daily.
They sharpen daily.

Because the first customer interaction of the day should NEVER be the warm-up round.

In sports, music, theater, aviation, and the military, rehearsal is expected. Yet in home improvement, some companies throw a canvasser, call center rep, event marketer, or sales rep straight into battle cold… then act surprised when they fumble their words like they’ve got a mouthful of marbles.

You’ve got to get the marbles out of your mouth BEFORE the consumer interaction.
The elite cultures understand that role play is not punishment… it’s preparation.

Daily pre-shift role play creates:
• Sharper communication
• Better objection handling
• Faster thinking under pressure
• Greater confidence
• Higher conversion
• More consistency across the team

The goal is simple:

Practice on your peers… not on your prospects.

It absolutely kills me when companies complain about low conversion rates, but when you secret shop the team and inspect what you expect, the communication is clunky, hesitant, awkward, and unprepared.
Revenue problems are often rehearsal problems.

If you want to win with lead generation, daily role play cannot be optional.

Spit the marbles out and slurp up the results instead.

For more insight on effective training techniques, join us at www.LeadGenExpo.com

Address

Rocky River, OH
44116

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 4pm

Telephone

+12165276134

Website

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