05/12/2026
We’re excited to announce the launch of Christine van Rooy’s Substack.
As the co-founder of VANROOY design, Christine explores what truly drives performance … where aesthetics, experience, psychology, and emotional memory quietly shape outcomes.
Her writing connects hospitality, travel, fashion, culture, behavior, and design into the moments that make people feel more alive, present, connected, and loyal to certain places and experiences.
This space is more personal than the studio website … less polished, more observational, and rooted in the conversations happening between the projects.
If you’ve ever wondered why certain spaces stay with you long after you leave them, we think you’ll enjoy reading along.
Every newsletter, story, observation, and behind-the-scenes moment shared here will remain free and open to everyone. In the future, paid subscribers will have access to deeper workshops, teaching sessions, frameworks, and immersive VANROOY methodology content for those who want to go further.
Subscribe and join the conversation.
How design shapes behavior… and why that drives profit. A study of spaces, decisions, and the systems behind designing & building a hospitality design firm. From the founders of VANROOY and RDi. Click to read LEVERAGE, by Christine van Rooy, a Substack publication. Launched 11 days ago.