Catalina Rug

Catalina Rug America’s Top Source of Hand-Knotted Persian & Oriental Rugs Since 1998. Located in Los Angeles and serving nationwide.

From its beginnings in Iran, Catalina Rug has been in the rug business for three generations. The US store was launched in 1999 in a small front store in Redondo Beach, a beach city in Southern California. It is operated by the owners Jeff Shadkam and Rose Shadkam. Jeff Shadkam is the 3rd generation in his family to be in the rug business and has over 35 years of experience. Rose has over 17 years

of experience and loves helping customers with choosing the perfect rug for their home. Always striving to improve our customers’ experience, we were one of the first rug stores to go online. The company expanded quickly and is now a worldwide online rug store. Catalina Rug currently operates out of a large warehouse in the city of Torrance in sunny Southern California.

06/08/2026

What makes Heriz rugs so unmistakable? It's all in the geometry. 🔷

Bold angular medallions, structured borders, and fearless color — Heriz rugs don't whisper. They command a room.

In our latest video, we break down the design DNA behind one of Persia's most iconic rug styles — from the angular authority of the central medallion to the deliberate balance of the corner motifs.

Whether you're a collector or just love beautiful design, this is worth 44 seconds of your day.

👉 Shop Heriz: https://www.catalinarug.com/product-category/persian-rugs/heriz/

Do you have a Heriz at home? Share a photo in the comments — we'd love to see it! 📸

06/07/2026

A stunning Brown Kazak Azari rug brings warmth and character to this beautiful client home. The bold geometric motifs and rich earth tones of this hand-knotted Caucasian piece anchor the room with timeless elegance.

Every home tells a story — and the right rug ties it all together.

Explore more real homes featuring Catalina Rug pieces: https://www.catalinarug.com/clients-homes/

Have a Catalina Rug in your home? Share a photo — we love seeing how you style yours!

06/06/2026

The secret behind those rich, lasting colors? Plants. 🌿

For centuries, Persian rug dyers have used pomegranate rinds, indigo, madder root, and walnut husks to create colors that only get more beautiful with age. No synthetic shortcuts — just botanical alchemy passed down through generations.

Our latest video reveals the natural dyeing secrets behind the world's most coveted rugs.

👉 https://www.catalinarug.com/blog/persian-rug-colors/

What's the color that first drew you to Persian rugs? Tell us below! 🎨

Every rug has a hometown. 🗺️Kicking off a new series we're calling Where Your Rug Comes From — five slides, one weaving ...
06/05/2026

Every rug has a hometown. 🗺️

Kicking off a new series we're calling Where Your Rug Comes From — five slides, one weaving city at a time. We're starting with the one that probably shaped your idea of what a Persian rug looks like: Tabriz.

Tucked in the northwest corner of Iran, Tabriz was a Safavid capital and a stop on the ancient Silk Road. It's where Persian weaving reached its technical peak — and it's still the gold standard today. A central medallion anchoring the field, Herati and floral detail spilling through the borders, and knot counts high enough to make the design feel almost painted.

We have 40+ in-stock Tabriz rugs right now, including the 7'3" × 10'3" piece on Slide 4.

Swipe through — then tell us which weaving city we should feature next. Heriz? Kashan? Kerman? Drop it in the comments. 👇

And if you already have a Tabriz at home, share a photo — we love seeing where they land.

🛒 Shop Tabriz: https://www.catalinarug.com/product-category/persian-rugs/tabriz/

Your Persian rug has survived decades of foot traffic, kids, pets, and dinner parties. The least you can do is take care...
06/04/2026

Your Persian rug has survived decades of foot traffic, kids, pets, and dinner parties. The least you can do is take care of it properly. 😄

We put together a free 2025 Rug Care Guide covering everything you need to know:

🧹 How to vacuum correctly (yes, there's a wrong way)
💧 Spot cleaning dos and don'ts
☀️ How to prevent sun damage and fading
🔄 When and how to rotate your rug
🧼 Professional cleaning — how often and what to look for
🛡️ Rug pads — why they matter more than you think

Whether your rug is brand new or a 100-year-old antique, this guide will help it last another lifetime.

Download it free 👇
https://www.catalinarug.com/wp-content/uploads/2025/01/Rug-Care-Guide-2025.pdf

Got a rug care question? Drop it in the comments — we love talking about this stuff! 🧶

06/03/2026

Kashan Rugs 101 — The Epitome of Persian Elegance 🎓

Kashan rugs are among the finest and most celebrated in the Persian rug world. Known for their intricate curvilinear designs, rich jewel-tone palettes, and exquisite craftsmanship — they've graced palaces and collectors' homes for centuries.

In this video, we dive deep into what makes Kashan rugs so revered — their storied history in central Iran, signature medallion patterns, and the hallmarks of quality that distinguish a true Kashan.

Whether you're building a collection or searching for that perfect centerpiece rug, this is essential viewing.

🛒 Shop Kashan rugs: https://www.catalinarug.com/product-category/rugs-by-type/kashan/

"These rugs are amazing works of art... they add life to any room and possess a unique charm that nothing comes close to...
06/02/2026

"These rugs are amazing works of art... they add life to any room and possess a unique charm that nothing comes close to matching." — Richard, Florida 🙌

That's the kind of love our clients have for their rugs — and we're here for it. Over the past 25 years, customers from across the country have shared how a Catalina Rug transformed their homes, and we've collected them all in one place.

Our Clients Homes Gallery is filled with real homes and real stories — living rooms, hallways, kitchens, bedrooms, and more. Come for the inspiration, stay for the eye candy. 👀

🔗 Browse the gallery: catalinarug.com/clients-homes/

Have a Catalina rug at home? We'd love to feature you — submit your photos and be part of our community!

06/01/2026

Every Persian rug speaks a visual dialect — and comparing them side by side reveals something remarkable. 👁️

Just like regional accents in language, different rug-weaving traditions carry their own visual signatures. Same motifs, different interpretations. Same craft, different stories.

Our latest video puts Persian rug designs side by side to show how each region speaks its own visual dialect.

🔗 Discover Persian rug designs: https://www.catalinarug.com/blog/persian-rugs-design-guide/

Can you tell the difference between regional rug styles? Let us know! 🧐

05/31/2026

A hallway runner that makes every step feel like a grand entrance. This client's cabin home features a stunning runner leading to the bedroom — warm tones, timeless pattern, and the kind of detail you only get from a hand-knotted rug.

The beauty of a well-placed runner is how it draws you in, guiding you through the home with style and warmth.

See more real homes with Catalina Rugs: https://www.catalinarug.com/clients-homes/

Have a runner in your home? Share a photo — we love seeing the creative ways you use your rugs!

05/30/2026

Hallways, staircases, galley kitchens — runners don't just fill a space. They define it. 🏛️

Persian runners are the architectural spine of a home. They guide movement, connect rooms, and add warmth to the longest stretches of your house. Whether it's a grand entryway or a narrow corridor, a well-chosen runner transforms the entire flow.

Our latest video explores why runners are one of the most underrated (and impactful) ways to use a Persian rug.

👉 Discover 6 places to decorate with Persian runners: https://www.catalinarug.com/blog/6-places-to-decorate-with-runner-rugs/

Where would you put a runner in your home? Drop your answer below! 🏠

Address

3415 Fujita Street
Torrance, CA
90505

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13105399373

Website

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