10/22/2026
We need to change our packaging.
I’ve always liked clean and minimal design, but leaning too clean & minimal risks looking corporate & storyless, when they reality is that we’re a tiny family business that hand makes the cleanest candles from local wax. There’s nothing corporate about me and the fam, and our branding is the only place we practice minimalism— lol — seriously. My motto is “anything worth doing is worth overdoing.”
The candles won’t change, but the way they’re labeled and packaged is about to. I’m pretty excited about it and being able to share that soon.
Soon.