Ettore Products Company

05/27/2026

Chris and Nicole Smahlik reflect on what 90 years of the original brass squeegee means to them. From their grandfather Ettore Steccone to the generations of window cleaners who pass this trade down to their own kids—it’s a family thing through and through.

05/25/2026

🇺🇲🫡🕊️

Today, we remember and honor those who have made the ultimate sacrifice for our country. We are grateful for their service and their bravery. Their courage and dedication will never be forgotten.

05/19/2026

Before Gabe Gutierrez was an industry leader and educator, he was working fast food and retail just trying to figure it out. Then, a friend sold him a $600 route and handed him an 18" Ettore brass squeegee.

For Gabe, and for so many pros in this trade, that brass squeegee represents one massive thing: FREEDOM. It’s the exact moment he took control of his career, his family's future, and his life.

Ettore's history means 90+ years of giving people the tools to control their own destiny. Whether you're just starting out on your first route or you've been on the glass for decades—keep grinding. Happy 90th, Ettore!

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05/09/2026

The dream was a team effort 🤝✨

Ettore Steccone might have invented the tool, but Emma Steccone was the powerhouse working right beside him in that Oakland garage to build the business. 90 years later, that same spirit is alive in the women who lead this industry today.

💐 Happy Mother’s Day to the original, Emma, and to all the pro window cleaners out there balancing the squeegee and the family. You’re the backbone of this trade!

05/06/2026

Nicole Smahlik is holding the exact same brass squeegee her grandfather, Ettore Steccone, patented in 1936. No bells, no whistles, just 8 ounces of brass that changed the industry forever. When you get it right the first time, you don't need to change a thing.

04/23/2026

90 Years of Innovation & Still Leading the Way! 💎✨

We are so honored to be featured in the latest issue of Hardware Connection! Our President, Chris Smahlik, sat down for an exclusive Though Leadership Q&A.

At Ettore, we are dedicated to a singular focus on consistent product performance, ensuring that every tool—without exception—meets the same rigorous professional standard. Whether it’s in the hands of a seasoned pro or a DIY homeowner, the quality remains identical.

https://magazine.thehardwareconnection.com/april-22-2026/page-26

04/23/2026

04/22/2026

🏁 The CLEAR Winner!

☀️ Spring sun has a way of showing every streak and bit of lint left behind by paper towels. Why settle for "good enough" when you can have a professional finish in half the time?

April is the month to refresh your kit. By switching to an Ettore squeegee, you’re committing to a zero-waste workflow that delivers a better shine AND a smaller footprint for the world. 🌎♻️

04/17/2026

If it ain't broke, don't fix it. 🛠️

Nick’s been using Ettore since the beginning because nothing beats the original brass and rubber. Here's to 90 years of excellence and counting!

04/08/2026

Diane Smahlik shares how her dad, Ettore Steccone, changed an entire industry from their garage in 1936. 90 years of history in one hand ✨