07/15/2026
He understands the assignment 🫡 🙌 🍻 😘
Nike pays Erling Haaland roughly $20 million a year to promote its products. A family-run western store in Dallas just got the same treatment for free. Better than free—Haaland paid them $750 for a taxidermy raccoon hugging a whiskey bottle. 😂👏🏽
The backstory makes it even better. During Norway’s World Cup run, Haaland walked into Wild Bill’s Western Store and bought cowboy hats, exotic boots, a longhorn belt buckle, and a shirt that read, “Y’all can kiss my Dallas.” The owner said Haaland had never worn a cowboy hat before and had to be fitted for his first one.
After Norway’s Cinderella run ended, Haaland carried the raccoon home to Oslo himself, captioned it “It followed me home,” and even asked fans to name it on Instagram.
The result? The Whiskey Raccoon is sold out. The Dallas shirt is nearly gone. Their $500 Belligerent Squirrel is running low, and locals are lining up at a store they’ve walked past for decades.
Brands pay $20 million a year to rent Haaland’s image. Wild Bill’s sold it to him for $750. 🤯
(via Aashkash Gupta / h/t Joe Pompliano)
