Karoo Creations • Bespoke Wool Products

25/06/2026

We’d really love to hear your thoughts...

Many of you have followed our story from 2020 when we started the business during the pandemic. You've been with us through the highs and lows, and that's why your opinion matters to us.

We’ve recently been experimenting with AI-generated videos in some of our paid social media adverts as a way to introduce more people to our sleep products.

One of the reasons is cost.

Commissioning short-form video content can be very expensive for a small business — especially when creator fees are high and we also need to provide our premium products to them for free to film the content. We don’t sell low-cost items; our wool duvets are a significant investment for us to produce and send out for nothing, and to still pay a fee for the videos.

That said, we’ve also heard strong feedback from some of our community. Some followers have told us they absolutely hate the use of AI in our marketing, some have said they would never buy from a brand that uses it, and a few have even told us they are cancelling their orders because of the AI videos. Apparently our marketing is "Temu-style"...

As a small business, that feedback matters deeply to us.

So we’d love to ask: how do you feel about brands like ours using AI-generated videos in social media advertising?

Would you prefer us to avoid it completely, or are you comfortable with it if it helps us share our products in a more affordable way?

Please share your thoughts in the comments — kindly and honestly. We’re listening, and your feedback will help guide how we communicate going forward.

Thank you for supporting our little Karoo business

With ❤️ from Richmond!

24/06/2026

Synthetic duvets might look cosy… until you’re waking up sweaty, restless, and fighting with your bedding at 2AM. 😅

Karoo Creations Merino Wool Duvets are made with 100% pure wool for breathable comfort, natural temperature balance, and that warm-but-not-stuffy feeling your sleep has been missing. Better for your body, better for your bed, and handcrafted locally with care. 🛏️✨

Because real comfort shouldn’t come from plastic filling — it should come from nature. 🌿

08/06/2026

Too cold one night, too hot the next? 😅
Karoo Creations wool duvets help balance your body temperature naturally, so you stay comfy through every season — no extra blanket drama needed. ✨

Sleep better, stay warmer, and save more this winter. 💤
Spend R7,500 → 10% OFF
Spend R10,000 → 15% OFF
Spend R15,000 → 20% OFF 🔥

05/06/2026

Cold feet all night? Not on our watch. 🥶
Our Alpaca Duvet gives you soft, lightweight warmth without feeling heavy — perfect for cosy winter sleep. 🛏️✨

Upgrade your bed. Upgrade your mornings.
Spend R7,500 → 10% OFF
Spend R10,000 → 15% OFF
Spend R15,000 → 20% OFF 🔥

06/05/2026

06/05/2026

Winter has arrived in the Karoo!

Beautiful snow has been falling since about 03:00 this morning. Our little town is covered in snow white flakes. Such a treat to see.

The video was taken in the garden of our little hotel The Richmond Inn - Karoo

It promises to be a freezing winter in 2026!!!

Much ❤️ from the Karoo

06/04/2026

Your duvet should adapt to the seasons — not the other way around. 🌡️

Karoo Creations duvets are designed with natural Merino wool, helping regulate temperature so you stay comfortable all year long.

☀️ Lightweight for summer
🍂 Perfect for spring & autumn
🔥 Snap together for cozy winter warmth

One duvet. Every season. Better sleep. 💤

Because when your bedding works naturally with your body… sleep becomes effortless.

03/04/2026

Sometimes better sleep doesn’t require a complete overhaul… just a small, natural upgrade. 🌿🛏️

Our Basic Wool Bundle is designed to give you exactly that — a duvet and two pillows crafted from breathable wool that works with your body while you sleep.

✔️ Naturally temperature regulating
✔️ Breathable and moisture-wicking
✔️ Handcrafted by skilled artisans

Cooler when it’s warm.
Cozy when it’s cool.
Comfort that adapts to you. 🌙

Because when your sleep improves… everything else does too.

01/04/2026

From the heart of the Karoo to your bedroom. 🌾

Karoo Creations was built on a simple idea: sleep should be natural, comfortable and beautifully made.

That’s why every piece in our collection is crafted with premium wool and natural fibres designed to breathe, regulate temperature and help you wake up feeling restored. 🛏️✨

It’s not just bedding.
It’s a better way to sleep.

Experience the Karoo Creations difference.

30/03/2026

Too hot… then too cold? 🌡️

That’s what happens when bedding doesn’t adapt to your body temperature.

Karoo Creations duvets are designed to breathe naturally, helping regulate heat so you stay comfortable whether the night is warm or cool.

One duvet.
Beautiful sleep. Every night. 🛏️✨