04/10/2026
10 years in business. A lot of that time was spent figuring things out the hard way.
Early on I said yes to almost everything that came through referrals. It built a client base fast, which I needed at the time, but it also meant I wasn’t always working with people or projects that actually lit me up.
The shift happened when I started putting myself out there properly. Not just finished projects, but my actual process, my opinions, the way I think through a space. Once people could see that, the clients who found me were genuinely aligned, and the work got better because of it.
I also had to stop being everything to everyone. Trial and error eventually showed me the type of client and the type of project I actually do my best work for, and I built my process around that instead of trying to be generalist.
Nobody tells you about the other side of working for yourself either. No boss, no 9-to-5 structure to lean on, just you figuring out how to stay motivated and organised day after day.
If ten years has taught me anything, it’s that the earlier you get clarity, the less you pay for figuring it out later. That applies to running a business. It applies just as much to building a home.
Function and budget before trends. Notice what you’re actually drawn to, not what’s popular right now. Build in room for your life to change. And don’t let someone else’s opinion make the final call.
Comment GUIDE and I’ll send you the framework for working through it properly.