08/29/2026
What in the turtle?! 🐢
For those new faces on our account welcome! We are so happy you are here! You may have noticed a few turtle appearances on this page lately — and while they are undeniably adorable creatures, their presence holds a much deeper meaning for our founder and her family.
Shortly after Brittany received her daughter Callie’s terminal diagnosis of Trisomy 22, she had a brief but vivid dream. In it, she was in Hawaii, spreading Callie’s ashes. The dream was fleeting — just a moment — but it stayed with her.
A few weeks later, as the reality of saying goodbye grew closer, Brittany began searching for the perfect urn. And there it was — right on the first page of Etsy — a beautiful sea turtle urn. It immediately struck a chord. The sea turtle, a creature so iconic to Hawaii, was now tied to that dream… and to Callie.
The symbolism only grew stronger. Baby sea turtles, like Callie, leave their mothers shortly after birth — a painful but poignant parallel. Ever since, sea turtles have found their way to Brittany and her family in the most unexpected moments. A gentle reminder. A little hug. A quiet “Hi, Mom.” 🐢
So when you come to the market, you’ll notice turtles here and there — on vendor tags, on your dirty soda cups, even the new Callie’s Cove where we will honour our littles that are no longer with us here on earthside — each one of these dedications carrying a piece of our love for Callie.
Thank you for being here.
We truly can’t wait to see you and share another UNREAL day together.
More than just another market, we hope this event brings you a sense of connection — a moment to slow down, laugh, explore, and enjoy the day with someone you care about.
🐢