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Unbranded - Creating Experience

Startpagina
Nederland
Hilversum
Unbranded - Creating Experience

Bellen Routebeschrijving Website

Creating Experience for entertainment, TV decors, museums, interior, retail & corporate events.

With your ambition in mind, we are always looking for new possibilities and techniques. We are specialists in integrating digital and virtual applications in TV programs, brand experiences and interiors. Together with our craftsmanship and level of detail, these applications provide numerous opportunities for enhancing experiences.

05/11/2026

𝗕𝗶𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗲𝘆𝗲 👀

For the TV show 𝗢𝗼𝗴 𝗼𝗺 𝗢𝗼𝗴, we handled the technical development and set production. At the heart of the game is a giant weighing scale, measuring an impressive 4.6 metres in diameter. To make it all work, we built the entire set one metre above floor level!

Set design: Harald Kassies - Unbranded
Commissioned by Talpa

03/11/2026

Size matters! 👠

We built two towering 3.5-meter chrome pumps to bring high-fashion drama for Hugel to the iconic stage at Ushuaïa Ibiza .

Show Design & Creative Direction: High Scream

29/10/2026

𝟭𝟵𝟵𝟬 - 𝟮𝟬𝟬𝟬 • 𝙏𝙝𝙚 𝙝𝙞𝙨𝙩𝙤𝙧𝙮 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙗𝙪𝙞𝙡𝙩

The Dutch television landscape changes fast. A wave of new commercial broadcasters breaks the quiet balance of the public networks, and viewing figures start to determine everything.

For NOB Decor, this means more clients, more competition, and more pressure to build bigger, faster, and sharper. Studio sets need to sell a show from the very first broadcast.

Throughout the 1990s, we built sets for the Soundmixshow, Love Letters, and the Staatsloterijshow.

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘁𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

22/10/2026

𝗔𝗳𝗹𝗲𝘃𝗲𝗿𝗶𝗻𝗴 𝟯 𝘃𝗮𝗻 𝟯 | 𝟳𝟱 𝗷𝗮𝗮𝗿 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

Hoe ziet ons vak er nu uit, en wat komt er nog? In de laatste aflevering gaat het over LED, virtuele toepassingen, duurzaamheid en andere segmenten dan televisie, waar ons verhaal begon.

Carlo Boszhard, Joop van den Ende, Henny Huisman, Sven Kockelmann, Jeannette den Boer en Mikael Olsthoorn delen hun blik op deze tijd en de toekomst.

▶️ Bekijk de derde en laatste aflevering: https://youtu.be/KPndN3dUdmQ
Aflevering 1 en 2 gemist? In onze eerdere LinkedIn-posts vind je de links naar de afleveringen.

Dit was de laatste aflevering. Bedankt aan iedereen die heeft meegekeken, en aan iedereen die de afgelopen 75 jaar onderdeel was van ons verhaal. 💛

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🇬🇧 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟯 𝗼𝗳 𝟯 | 𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

What does our craft look like today, and what comes next? The final episode is about LED, virtual applications, sustainability and segments beyond television, where our story began.

Carlo Boszhard, Joop van den Ende, Henny Huisman, Sven Kockelmann, Jeannette den Boer and Mikael Olsthoorn share their view on today and on the future. The documentary is in Dutch.

▶️ Watch the third and final episode: https://youtu.be/KPndN3dUdmQ
Missed episodes 1 and 2? You'll find the links in our previous LinkedIn posts.

That was the final episode. Thank you to everyone who watched, and to everyone who has been part of our story over the past 75 years. 💛

🎥 Videography and editing: Jeroen Zondag

15/10/2026

𝗔𝗳𝗹𝗲𝘃𝗲𝗿𝗶𝗻𝗴 𝟮 𝘃𝗮𝗻 𝟯 | 𝟳𝟱 𝗷𝗮𝗮𝗿 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

Met de komst van de commerciële televisie veranderde het televisielandschap en ging alles sneller en groter. In deze aflevering blikken we terug op die ontwikkeling en de veranderingen in de decorbouw: van maatwerk naar herbruikbare decors.

Joop van den Ende, Henny Huisman en Carlo Boszhard halen herinneringen op aan die tijd. Oud-collega Anuska Bán vertelt over het bedrijf.

▶️ Bekijk de tweede aflevering: https://lnkd.in/eJC9pMs8
Aflevering 1 nog niet gezien? Die vind je op ons YouTube-kanaal.

Volgende week: de derde en laatste aflevering, met Carlo Boszhard, Joop van den Ende, Sven Kockelmann, Jeannette den Boer en Mikael Olsthoorn. Over LED, duurzaamheid en de toekomst. 👀
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🇬🇧 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟮 𝗼𝗳 𝟯 | 𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

With the arrival of commercial television, everything got faster and bigger. In this episode, you'll see how set building changed: from custom work to reusable sets, and how the industry grew.

Joop van den Ende, Henny Huisman and Carlo Boszhard look back on that time, while former colleague Anuska Bán reflects on the company. The documentary is in Dutch.

▶️ Watch the second episode: https://lnkd.in/eJC9pMs8
Haven’t seen episode 1 yet? You can find it on our YouTube channel.

Next week: the third and final episode, with Carlo Boszhard, Joop van den Ende, Henny Huisman, Sven Kockelmann, Jeannette den Boer and Mikael Olsthoorn. On LED, sustainability and the future. 👀

🎥 Videography and editing: Jeroen Zondag

09/10/2026

𝗔𝗳𝗹𝗲𝘃𝗲𝗿𝗶𝗻𝗴 𝟭 𝘃𝗮𝗻 𝟯 | 𝟳𝟱 𝗷𝗮𝗮𝗿 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

De Nederlandse televisie stond nog in de kinderschoenen en onze vakmensen bouwden al de decors waarmee er werd uitgezonden. In deze aflevering gaan we terug naar het begin: live televisie, zwart-wit, de komst van kleur en de tijd waarin televisie nog volledig in handen was van de publieke omroep.

Oud-collega's Arnold Kroon en Anuska Bán vertellen over hun tijd bij Unbranded en Ad Visser blikt terug op de zwart-witperiode en TopPop.

▶️ Bekijk de eerste aflevering: https://youtu.be/Zpbv2hhGofo?si=Pz_zplQY8jYRec53

Volgende week: aflevering 2, met Joop van den Ende, Henny Huisman, Carlo Boszhard en Anuska Bán. Over de komst van de commerciële televisie. 👀
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🇬🇧 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭 𝗼𝗳 𝟯 | 𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗨𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 🎬

Dutch television was beginning, and our craftsmen were already building the sets it was broadcast from. In this episode, we go back to the start: live television, black and white, the arrival of colour, and a time when television was still entirely in the hands of public broadcasting.

Former colleagues Arnold Kroon and Anuska Bán share their time at Unbranded, and Ad Visser looks back on the black-and-white era and TopPop. The documentary is in Dutch.

▶️ Watch the first episode: https://youtu.be/Zpbv2hhGofo?si=Pz_zplQY8jYRec53

Next week: episode 2, with Joop van den Ende, Henny Huisman, Carlo Boszhard and Anuska Bán. On the arrival of commercial television. 👀

🎥 Videography and editing: Jeroen Zondag

05/10/2026

𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝘄𝗶𝘁𝗵 𝘂𝘀. 💛

Last Thursday, we celebrated 75 years of Unbranded with an afternoon to remember. The premiere of our documentary about our history in the Ziggo Sport Studio.

The SpaceBuzz VR experience, our self-built timeline from 1951 to today, and a toast to the next 75 years. 🚀

To everyone who has been part of our story over the past 75 years: thank you. We wouldn’t be here today without you. 🖤

𝑴𝒐𝒓𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒅𝒐𝒄𝒖𝒎𝒆𝒏𝒕𝒂𝒓𝒚 𝒔𝒐𝒐𝒏, 𝒊𝒏 𝒕𝒉𝒓𝒆𝒆 𝒆𝒑𝒊𝒔𝒐𝒅𝒆𝒔. 👀

02/10/2026

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀

Today, 2 October, marks 75 years since the first Dutch television broadcast went on air from Bussum in 1951. 📺

Behind the scenes, our craftsmen at NTS were building the first sets. That was the start of what has become Unbranded, the set decor company we are today.
From 1951 to 2026: 75 years of craftsmanship, passion, and growth.

𝙃𝙚𝙧𝙚'𝙨 𝙩𝙤 75 𝙮𝙚𝙖𝙧𝙨 𝙤𝙛 𝙐𝙣𝙗𝙧𝙖𝙣𝙙𝙚𝙙, 𝙖𝙣𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙣𝙚𝙭𝙩 𝙘𝙝𝙖𝙥𝙩𝙚𝙧. 🥂

20/08/2026

𝟭𝟵𝟴𝟬 - 𝟭𝟵𝟵𝟬 • 𝙏𝙝𝙚 𝙝𝙞𝙨𝙩𝙤𝙧𝙮 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙗𝙪𝙞𝙡𝙩

In 1988, the NTS privatises its facilities. The set-building department continues independently as NOB Decor, joined by designers from the former set design department. It becomes the market leader in set construction for television, theatre, and events.

Commercial television is booming, productions are getting bigger, and the demands on the craft are growing fast. With privatisation comes a new reality: broadcasters are no longer required to use NTS/NOB and can choose other suppliers. From that moment on, NOB Decor operates in an open market, competing with external companies as well.

Throughout the 1980s, we built sets for Countdown, Soundmixshow, Rons Honeymoonquiz, and Willem Ruis Show.

𝟳𝟱 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿, 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗲𝘁𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

11/08/2026

The opportunity to create a DJ booth for Tiësto AND have it sit directly underneath the iconic Atomium? Count us in! Projects like these are where we're in our element.

Making a perfect sphere requires precision from the get-go. To get the shape right, we fully 3D-milled the base and then wrapped it as tightly as possible in mirror film. A huge challenge, but seeing it shine out there made every bit of it worth it!

Special thanks to Bart Roelen, All Artist Advancing.

Adres

Joop Van Den Endeplein 9
Hilversum
1217WJ

Openingstijden

Maandag	09:00 - 17:00
Dinsdag	09:00 - 17:00
Woensdag	09:00 - 17:00
Donderdag	09:00 - 17:00
Vrijdag	09:00 - 17:00

Telefoon

+31 35 677 39 82

Website

https://unbranded.nl/

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