Superior Pool Products

Superior Pool Products The world's largest wholesale distributor of swimming pool supplies, equipment and related leisure products. Come visit us at our Norfolk location.

Happy Labor Day! 🇺🇸 All US branches will be closed Monday, September 7th. Wishing you all a safe and relaxing weekend!
09/04/2026

Happy Labor Day! 🇺🇸 All US branches will be closed Monday, September 7th. Wishing you all a safe and relaxing weekend!

Vendor Spotlight: Latham, The Pool Company Striking Looks. Seamless Strength. Learn more about Latham's Ultra-Seam® tec...
09/02/2026

Vendor Spotlight: Latham, The Pool Company
Striking Looks. Seamless Strength. Learn more about Latham's Ultra-Seam® technology! 👏

Vendor spotlight: Pentair Strong partnerships help pool pros deliver exceptional results. Through the Pentair Partners I...
08/24/2026

Vendor spotlight: Pentair

Strong partnerships help pool pros deliver exceptional results. Through the Pentair Partners Incentive Program, dealers can access rewarding opportunities, training, business resources, and support designed to help their businesses grow.

08/19/2026

Vendor Spotlight | Cardinal Systems

Congratulations to Cardinal Systems on 50 incredible years! 🎉 We’re proud to celebrate this milestone and the innovation, craftsmanship, and partnership they’ve brought to the pool industry over the years. Check out their 50th anniversary video to celebrate the journey!

Vendor Spotlight!Hayward Holdings, Inc. is offering pool builders, services and techs a chance to win up to $100,000 tow...
08/14/2026

Vendor Spotlight!

Hayward Holdings, Inc. is offering pool builders, services and techs a chance to win up to $100,000 toward the classic American muscle car of their choice from Streetside Classics, plus a VIP trip to Charlotte loaded with exclusive experiences and surprises. The people who grind every day to power this industry now have a chance to get rewarded like never before!

Go to US.HAYWARD.COM for more details.

08/05/2026

Vendor spotlight: Aiper

Get Ultra levels of cleaning with the Aiper Scuba P1 Ultra.

For a limited time, purchase 5 Scuba P1 Ultra units and receive 1 free.
With powerful motors designed for full-pool cleaning, including floors, walls, and waterline, the P1 Ultra gives dealers a high-performance option customers will value.

Visit your local SCP/Superior sales center today or use code AUGUST26 on https://www.pool360.com/to take advantage of this offer! Valid through August 31, 2026.


Wishing everyone a safe and happy Independence Day! Our branches will be open Friday for any last-minute needs and will ...
07/02/2026

Wishing everyone a safe and happy Independence Day! Our branches will be open Friday for any last-minute needs and will resume regular business hours on Monday.

Wishing everyone a safe and happy Independence Day! We will be open Friday for any last-minute needs and will resume reg...
07/02/2026

Wishing everyone a safe and happy Independence Day! We will be open Friday for any last-minute needs and will resume regular business hours on Monday.

06/19/2026

Last chance to catch these chemical deals! The final XTREME Days of Chemicals savings are here and available now through June 30. Head to your local SCP or Superior branch, or check My Coupons on POOL360 to see all available deals before they're gone: https://portal.pool360.com/my-coupons

Vendor Spotlight: Aiper Attention Pool Pros! Aiper is running a limited-time, peak-season offer exclusively for SCP cus...
06/11/2026

Vendor Spotlight: Aiper

Attention Pool Pros! Aiper is running a limited-time, peak-season offer exclusively for SCP customers.

🔥 Buy 5 Scuba P1 Ultra → Get 1 FREE
🔥 Buy 6 Scuba P1 Pro → Get 1 FREE
🔥 Buy 10 Scuba P1 → Get 2 FREE

This exclusive SCP dealer offer is available for a limited time. Contact your SCP branch or log in to Pool360 to place your order. đź“©

06/03/2026

New Deal Drops are here! 🙌

Don’t miss out on XTREME Days of Chemicals Savings. Call or visit your local SCP/Superior sales center today, or check My Coupons on POOL360 to take advantage of the latest hot offers:


https://portal.pool360.com/my-coupons

06/03/2026

New Deal Drops are here! 🙌

Don’t miss out on XTREME Days of Chemicals Savings. Call or visit your local SCP/Superior sales center today, or check My Coupons on POOL360 to take advantage of the latest hot offers: https://portal.pool360.com/my-coupons

📣 Vendor Spotlight: Solenis Algae doesn’t wait until your pool looks green. It starts the moment water temperatures begi...
05/29/2026

đź“Ł Vendor Spotlight: Solenis

Algae doesn’t wait until your pool looks green. It starts the moment water temperatures begin climbing. Staying ahead of it is a lot easier than dealing with a full outbreak.

GLB’s algaecide line works alongside your sanitizer, not against it. Visit your local dealer to find the right fit for your pool.


https://glbpool.com/product-category/algaecides/

📣 Vendor Spotlight: Solenis Algae doesn’t wait until your pool looks green. It starts the moment water temperatures begi...
05/29/2026

đź“Ł Vendor Spotlight: Solenis

Algae doesn’t wait until your pool looks green. It starts the moment water temperatures begin climbing. Staying ahead of it is a lot easier than dealing with a full outbreak.

GLB’s algaecide line works alongside your sanitizer, not against it. Visit your local dealer to find the right fit for your pool. https://glbpool.com/product-category/algaecides/

05/28/2026

🤝 Vendor Spotlight: Jandy

Jandy has been quietly building something that brings software and hardware together in a way this industry has never seen before. The wait is almost over.

The announcement is coming June 2! Follow Fluidra North America or sign up to stay ahead of it.

05/28/2026

🤝 Vendor Spotlight: Fluidra North America

Jandy has been quietly building something that brings software and hardware together in a way this industry has never seen before. The wait is almost over.

The announcement is coming June 2! Follow Fluidra North America or sign up to stay ahead of it: https://bit.ly/4dzHdqd

Check out these XTREME Days of Chemicals deal drops! Visit your local SCP/Superior branch for details.
05/22/2026

Check out these XTREME Days of Chemicals deal drops! Visit your local SCP/Superior branch for details.

Our sales centers will be closed on Monday, May 25th in observance of Memorial Day.
05/21/2026

Our sales centers will be closed on Monday, May 25th in observance of Memorial Day.

Address

4500 Progress Road
Norfolk, VA
23502

Opening Hours

Tuesday 7am - 4:30pm
Wednesday 7am - 4:30pm
Thursday 7am - 4:30pm
Friday 7am - 4:30pm

Telephone

+17578582200

Website

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