10/29/2026
Traditional signage wasn’t an option here, so the building became the sign. Odd One Out, a Taiwanese bubble tea company, brought its US expansion to a historic kiosk pavilion on Santa Monica’s Third Street Promenade, where the roof and signage are tightly restricted. We wrapped the kiosk in the brand’s orange ombre and added small blade signs to introduce the name. Inside, cork on the ceiling is a nod to the Taipei flagship.