17/03/2026
Press Release:
Manchester Housewares Specialist Agrees License with Matt Tebbutt
Manchester-based housewares brand specialist, Eurosonic Group Ltd, has agreed a collaborative license agreement with TV presenter and Chef Matt Tebbutt to develop and launch a select range of pans, cookware and utensils for Autumn 2026.
Eurosonic Group Ltd, based at Trafford Park, Manchester, has been serving the UK’s leading high street and online retailers for over 30 years, specialising in the housewares and kitchen appliance sector during that time. It’s leading brand, PROCHEF, has seen significant growth in recent years and has forged a reputation for exceptional design and quality at affordable prices.
Matt Tebbutt is a trained chef and author of several cookbooks, who is well known to millions as a TV presenter having hosted Saturday Kitchen for the last 10 years, as well as a regular presenter on Channel 4’s Food Unwrapped consumer show and it was announced in September 2025 that Matt would be a judge on MasterChef: The Professionals.
Company CEO Harpreet Chadha stated that, “We felt Matt represented the perfect fit for the PROCHEF brand and his attention to product detail and passion in the kitchen, enabled us to bring these two exciting brands together and partner in delivering inspiring products to a wider audience”.
Matt Tebbutt commented, “It has been a great pleasure working closely together with the Eurosonic Group Ltd/PROCHEF team to develop a range I am very proud of. It has always been an ambition of mine to create something special in the housewares market and I am so pleased to see these innovative products being brought to market”.
Eurosonic Group Ltd plan to showcase the brand-new collection at Exclusively Housewares in London on June 9th & 10th at The Business Design Centre.
