Aujane's Sweets LLC

Aujane's Sweets LLC Luxury Desserts | Serving North County San Diego & beyond. Custom cakes, cookies & classes.
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I’m Erica Wilson, a pastry chef turned home bakery owner. With over 24 years of experience, I want to help you turn your passion for baking into profit. From expert cake decorating tips to real talk about running a home bakery, I’ve got you covered! Follow along for business advice, cookie and cake videos and behind-the-scenes fun. I am located in Oceanside, California which is in beautiful North County San Diego.

There’s just something about the men who order cakes for the women they love. 💕 It never gets old.This vintage-inspired ...
08/03/2026

There’s just something about the men who order cakes for the women they love. 💕 It never gets old.

This vintage-inspired heart cake was made for a new client who wanted to celebrate his partner, and I absolutely love getting these requests. Knowing someone trusts me to be a small part of such a special moment is something I’ll never take for granted.

Happy Birthday, Maya! I hope your day was filled with love, laughter, and lots of cake.

Thank you Scott for choosing Aujané’s Sweets to help celebrate your special someone. Every cake tells a story, and I’m so grateful to create them. 💗

07/30/2026

Not every cake comes together without a fight. 🍓🎂

Behind this cake were strawberries that refused to cooperate, buttercream that was tested, and a delivery that had me holding my breath in the summer heat. But that’s the beauty of this craft you adapt, you solve the problem, and you keep creating.

The finished cake made it safely to its destination, and that’s all that matters. Moments like these remind me that baking isn’t just about making something beautiful it’s about staying calm when things don’t go according to plan.

Every cake has a story. This one just happened to include a few stubborn strawberries. ❤️✨

07/20/2026

Another Sunday at the Rancho Santa Fe Farmers Market is in the books! ☀️🍞

Every market teaches me something new, and every week I’m one step closer to building the artisan bread business I’ve been dreaming about.

The best part? Seeing repeat customers come back for their favorites and meeting so many new faces along the way. There is no better feeling than hearing, “I came back because I loved it!”

A huge thank you to Bryan and Lia for stopping by to support me. Your encouragement and support truly mean more than you know. ❤️

Thank you to everyone who stopped by my booth, sampled the breads, shared kind words, and took a loaf home. I’ll be back next Sunday with fresh artisan quick breads, cookies, and maybe a few surprises. 😉

07/18/2026

Market Diaries: The Numbers Don’t Lie. 📊

Some weeks you sell out too early. Some weeks your booth placement changes everything. Some weeks remind you that business is about more than numbers.

✨ Rancho Santa Fe: $210 (and sold out in just 3 hours… which meant I left money on the table.)

✨ Oceanside Sunset Market: $389 total. Better than last week, but still far from where I was this time last year.

I also had a tough realization: lowering my prices doesn’t automatically increase sales. Sometimes the value was already there.

And after witnessing a tragic accident at the market last night, it really put everything into perspective. My heart goes out to everyone involved. ❤️

This series isn’t just about celebrating wins—it’s about showing the reality of entrepreneurship. The pivots. The lessons. The decisions. Because sometimes the smartest business move isn’t working harder… it’s working differently.

See you next week for another episode of Market Diaries. 💛

07/14/2026

🎉🥳 IT’S OFFICIALLY HERE… THE BIRTHDAY CAKE WAFFLE TACO! 🥳🎉

Who says you have to wait for your birthday to celebrate?

✨ Handmade rainbow sprinkle waffle taco
🎂 Buttery pound cake
🍨 Handles’ Birthday Cake Ice Cream
🌈 Rainbow sprinkles
☁️ Whipped cream
🍒 Cherry on top
🍫 Feeling a little extra? Add a chocolate drizzle!

It’s everything you love about birthday cake… wrapped up in one unforgettable bite.

📍Catch me this Thursday at the Oceanside Sunset Market from 5–9 PM. Come celebrate with me… because calories don’t count when it’s a party.

07/07/2026

🚨 They’re baaaack! 🥜🍫

The Nutty Butter Reese’s Chocolate Ruckus has officially returned! Just head to the website and choose your level of self-control… 🤭

🍪 4-Pack: “I’m sharing.”
🍪 6-Pack: “Maybe.”
🍪 12-Pack: “Mind ya business.” 😂

Don’t wait too long… these cookies have a habit of disappearing! 👀✨

07/07/2026

Market Diary: Rancho Santa Fe 🌿

Turns out I don’t need 47 products… I just need the right ones. 😂

🍌 Sold out of every loaf of banana walnut bread.
🍪 Sold out of every chocolate chip cookie.
🎨 Sold out of every decorated sugar cookie.

Total Sales: $250.94
Booth Fee: $34
Nothing came home. 🙌

A huge shout-out to my vendor neighbor for letting me use his hotspot all morning. I offered to help pay for it, but he wouldn’t take my money. So naturally… I bribed him with pizza instead. 🍕🤝

Every market teaches me something, and this one confirmed that a small, curated menu can be exactly what customers are looking for.

Next Sunday, I’m bringing more inventory. Let’s see if we can sell out again! 💛

07/03/2026

POV: You’re a small business owner and your customers keep you humble every single Thursday. 😂 Last year this week we did $659… this year $465. Time to put my detective hat on and figure out what changed. Stay tuned… the waffle taco investigation continues. 🕵🏽‍♀️🌮🍦

06/30/2026

🇺🇸 Skip the fancy tools and complicated techniques, this marbled royal icing method does all the work for you!

Using just one flooding consistency, a few colors, and a simple dip, you can create beautiful red, white, and blue cookies that look like they came straight from a bakery.

Perfect for your Fourth of July BBQ, family gathering, or holiday dessert table. ❤️🤍💙✨

Would you try this technique? Let me know in the comments! ⬇️

06/29/2026

Two markets. Two completely different experiences. One goal.

Running a small business isn’t just about baking, it’s loading the car, setting up alone, paying booth fees, adapting to challenges, and showing up week after week, even when things don’t go as planned.

This week I learned a few lessons, met some amazing people, and took another step toward growing Aujané’s Sweets. Thank you to everyone who stopped by my booth, supported my business, shared a kind word, or simply cheered me on. It means more than you know.

Next week we’re bringing decorated sugar cookies to both markets. See you there! ❤️

Address

Oceanside, CA
92056

Telephone

+17607166523

Website

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