05/19/2026
Reflecting on 20 years of architecture, design, and what it means to be “independent.”
INC is incredibly proud to see Adam Rolston included in PIN–UP 40: The Independence Issue. To mark two decades of independent publishing, PIN–UP has released a historic panorama of over 60 New York architects, captured by .creighton. Seeing Adam among such esteemed peers marks a moment that once felt far beyond the horizon in INC’s early days.
When Adam, Drew, and Gabe founded INC twenty years ago, they deliberately chose a generic name to create a neutral framework, INC. The goal was to create a platform that wasn’t about a single name on the door but a collective framework where each partner and team member could contribute, grow, and find a path to shine. While this recognition centers Adam, it also reflects the care, ambition, and generosity built by the larger team over the last two decades.
2004 was a formative year all around. While Adam, Drew, and Gabe were debating company names in a bar, Felix Burrichter was launching a magazine. To see both twenty-year experiments still thriving feels especially meaningful.
To see more of the work and philosophy that shaped these two decades, keep an eye out for the INC monograph, Us is More, arriving later this year. A special thank you to Felix for his brilliant contribution to the book. It feels like a fitting full-circle moment for this anniversary year.
Congratulations to and the team at on twenty years of keeping the conversation alive.
